--- title: "Adobe Lightroom vs FilterPixel: Which is searched more in New Zealand?" description: "Is Adobe Lightroom or FilterPixel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo culling software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-filterpixel" publisher: "Brandwave" --- # Adobe Lightroom vs FilterPixel: Which is searched more in New Zealand? Is Adobe Lightroom or FilterPixel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo culling software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Lightroom and FilterPixel - **Competitive set**: Photo culling software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adobe Lightroom Share of Search**: 57.6% - **FilterPixel Share of Search**: 0.66% ## Is Adobe Lightroom or FilterPixel more popular in search? - In September 2026, Adobe Lightroom had more branded searches than FilterPixel among photo culling software in New Zealand. Adobe Lightroom had about 870 branded searches, while FilterPixel had 10. Adobe Lightroom made up 57.6% of all photo culling software searches we track, and FilterPixel accounted for 0.66%. - Adobe Lightroom was ahead of FilterPixel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo culling software in New Zealand moved from 51.1% to 57.6%, and its estimated monthly branded searches moved from 960 to 870. - Across the 12 months ending September 2026, FilterPixel’s share of searches among photo culling software in New Zealand moved from 0.53% to 0.66%, and its estimated monthly branded searches held steady at 10. ## Top photo culling software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom appeared in all five answers. FilterPixel was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. FilterPixel was listed before Adobe Lightroom in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aftershoot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Narrative | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | FilterPixel | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Photo Mechanic | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Imagen AI | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Adobe Lightroom | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Evoto AI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo culling software - Asked ChatGPT "Which photo culling software should I use in New Zealand?": 1. Aftershoot, 2. Narrative, 3. Photo Mechanic, 4. Adobe Lightroom - Asked ChatGPT "What are the best photo culling software brands in New Zealand?": 1. Aftershoot, 2. Narrative, 3. FilterPixel, 4. Photo Mechanic, 5. Adobe Lightroom - Asked ChatGPT "What's the best photo culling software in New Zealand for wedding photos?": 1. Aftershoot, 2. Narrative, 3. Photo Mechanic, 4. Adobe Lightroom - Searched Google, AI Overview "photo culling software": 1. Aftershoot, 2. FilterPixel, 3. Narrative, 4. Imagen AI, 5. Photo Mechanic, 6. Adobe Lightroom - Searched Google, AI Overview "ai photo culling": 1. Aftershoot, 2. Imagen AI, 3. Narrative, 4. FilterPixel, 5. Adobe Lightroom Not named in any answer: Evoto AI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand photo culling software in September 2026? - In September 2026, Adobe Lightroom gained share of searches among photo culling software in New Zealand, from 53.4% to 57.6%. - In September 2026, FilterPixel rose from 7th to 6th among photo culling software in New Zealand. ## Month by month | Month | Adobe Lightroom estimated searches | Adobe Lightroom Share of Search | Adobe Lightroom rank | FilterPixel estimated searches | FilterPixel Share of Search | FilterPixel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 960 | 51.1% | 1 | 10 | 0.53% | 7 | | Nov 2025 | 860 | 52.8% | 1 | 10 | 0.61% | 7 | | Dec 2025 | 880 | 53.7% | 1 | 10 | 0.61% | 7 | | Jan 2026 | 900 | 53.9% | 1 | 10 | 0.6% | 7 | | Feb 2026 | 940 | 51.4% | 1 | 10 | 0.55% | 7 | | Mar 2026 | 1.1K | 52.2% | 1 | 10 | 0.49% | 7 | | Apr 2026 | 850 | 49.4% | 1 | 10 | 0.58% | 7 | | May 2026 | 870 | 50.6% | 1 | 10 | 0.58% | 7 | | Jun 2026 | 860 | 49.1% | 1 | 20 | 1.1% | 7 | | Jul 2026 | 740 | 50.7% | 1 | 10 | 0.68% | 7 | | Aug 2026 | 860 | 53.4% | 1 | 10 | 0.62% | 7 | | Sep 2026 | 870 | 57.6% | 1 | 10 | 0.66% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Lightroom’s and FilterPixel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Lightroom**: Measured on the search terms “adobe lightroom”, “adobe lightroom classic”, “adobe lightroom downloader” and “adobelightroom”, summed into one figure. - **FilterPixel**: Measured on the search term “filterpixel”. - [Adobe Lightroom profile](/demand/nz/brands/adobe-lightroom) - [FilterPixel profile](/demand/nz/brands/filterpixel) - [All photo culling software in New Zealand](/demand/nz/categories/nz-photo-culling-software): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Lightroom or FilterPixel more popular in search? In September 2026, Adobe Lightroom had more branded searches than FilterPixel among photo culling software in New Zealand. Adobe Lightroom had about 870 branded searches, while FilterPixel had 10. Adobe Lightroom made up 57.6% of all photo culling software searches we track, and FilterPixel accounted for 0.66%. ## Cite this page Brandwave. "Adobe Lightroom vs FilterPixel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-filterpixel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-filterpixel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.