--- title: "Adobe Lightroom vs Apple Photos / Google Photos: Which is searched more in New Zealand?" description: "Is Adobe Lightroom or Apple Photos / Google Photos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-apple-photos-google-photos" publisher: "Brandwave" --- # Adobe Lightroom vs Apple Photos / Google Photos: Which is searched more in New Zealand? Is Adobe Lightroom or Apple Photos / Google Photos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Photo editing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Lightroom and Apple Photos / Google Photos - **Competitive set**: Photo editing apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adobe Lightroom Share of Search**: 4.1% - **Apple Photos / Google Photos Share of Search**: 0.05% ## Is Adobe Lightroom or Apple Photos / Google Photos more popular in search? - In September 2026, Adobe Lightroom had more branded searches than Apple Photos / Google Photos among photo editing apps in New Zealand. Adobe Lightroom had about 900 branded searches, while Apple Photos / Google Photos had 10. Adobe Lightroom made up 4.1% of all photo editing app searches we track, and Apple Photos / Google Photos accounted for 0.05%. - Adobe Lightroom was ahead of Apple Photos / Google Photos in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo editing apps in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 970 to 900. - Across the 12 months ending September 2026, Apple Photos / Google Photos’ share of searches among photo editing apps in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 10. ## Top photo editing apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom appeared in all five answers. Apple Photos / Google Photos was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adobe Lightroom was listed before Apple Photos / Google Photos in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe Lightroom | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Snapseed | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | VSCO | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Picsart | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pixlr | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Apple Photos / Google Photos | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Photopea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about photo editing apps - Asked ChatGPT "Which photo editing app should I use in New Zealand?": 1. Adobe Lightroom, 2. Snapseed, 3. VSCO - Asked ChatGPT "What are the best photo editing apps in New Zealand?": 1. Adobe Lightroom, 2. Snapseed, 3. VSCO - Asked ChatGPT "What's the best photo editing app in New Zealand for creative editing?": 1. Adobe Lightroom, 2. Picsart, 3. VSCO, 4. Snapseed - Searched Google, AI Overview "best photo editing app": 1. Snapseed, 2. Adobe Lightroom, 3. VSCO, 4. Picsart, 5. Apple Photos / Google Photos - Searched Google, AI Overview "photo editor app": 1. Adobe Lightroom, 2. Pixlr, 3. Snapseed, 4. Apple Photos / Google Photos, 5. Picsart, 6. VSCO Not named in any answer: Photopea. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand photo editing apps in September 2026? - In September 2026, Adobe Lightroom gained share of searches among photo editing apps in New Zealand, from 3.3% to 4.1%. ## Month by month | Month | Adobe Lightroom estimated searches | Adobe Lightroom Share of Search | Adobe Lightroom rank | Apple Photos / Google Photos estimated searches | Apple Photos / Google Photos Share of Search | Apple Photos / Google Photos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 970 | 3.9% | 4 | 10 | 0.04% | 7 | | Nov 2025 | 880 | 3.6% | 4 | 10 | 0.04% | 7 | | Dec 2025 | 910 | 4.9% | 4 | 10 | 0.05% | 7 | | Jan 2026 | 930 | 5.3% | 5 | 10 | 0.06% | 7 | | Feb 2026 | 1K | 4.3% | 4 | 10 | 0.04% | 7 | | Mar 2026 | 1.1K | 3.9% | 4 | 10 | 0.03% | 7 | | Apr 2026 | 900 | 4.3% | 5 | 10 | 0.05% | 7 | | May 2026 | 940 | 3.7% | 5 | 10 | 0.04% | 7 | | Jun 2026 | 920 | 3.9% | 4 | 10 | 0.04% | 7 | | Jul 2026 | 840 | 3.7% | 4 | 10 | 0.04% | 7 | | Aug 2026 | 910 | 3.3% | 4 | 10 | 0.04% | 7 | | Sep 2026 | 900 | 4.1% | 4 | 10 | 0.05% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Lightroom’s and Apple Photos / Google Photos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Lightroom**: Measured on the search terms “adobe lightroom”, “adobe lightroom classic”, “adobe lightroom downloader”, “adobe lightroom editing”, “adobe lightroom filters” and “adobelightroom”, summed into one figure. - **Apple Photos / Google Photos**: Measured on the search term “apple photos google photos”. - [Adobe Lightroom profile](/demand/nz/brands/adobe-lightroom) - [Apple Photos / Google Photos profile](/demand/nz/brands/apple-photos-google-photos) - [All photo editing apps in New Zealand](/demand/nz/categories/nz-photo-editing-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Lightroom or Apple Photos / Google Photos more popular in search? In September 2026, Adobe Lightroom had more branded searches than Apple Photos / Google Photos among photo editing apps in New Zealand. Adobe Lightroom had about 900 branded searches, while Apple Photos / Google Photos had 10. Adobe Lightroom made up 4.1% of all photo editing app searches we track, and Apple Photos / Google Photos accounted for 0.05%. ## Cite this page Brandwave. "Adobe Lightroom vs Apple Photos / Google Photos: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-apple-photos-google-photos This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-lightroom-vs-apple-photos-google-photos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.