--- title: "Adobe InDesign vs Affinity: Which is searched more in New Zealand?" description: "Is Adobe InDesign or Affinity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Desktop publishing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-indesign-vs-affinity" publisher: "Brandwave" --- # Adobe InDesign vs Affinity: Which is searched more in New Zealand? Is Adobe InDesign or Affinity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Desktop publishing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe InDesign and Affinity - **Competitive set**: Desktop publishing software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adobe InDesign Share of Search**: 33.3% - **Affinity Share of Search**: 27.1% ## Is Adobe InDesign or Affinity more popular in search? - In September 2026, Adobe InDesign had more branded searches than Affinity among desktop publishing software in New Zealand. Adobe InDesign had about 480 branded searches, while Affinity had 390. Adobe InDesign made up 33.3% of all desktop publishing software searches we track, and Affinity accounted for 27.1%. - The lead changed hands once in the 12 months ending September 2026: Adobe InDesign took it in February 2026. - Across the 12 months ending September 2026, Adobe InDesign’s share of searches among desktop publishing software in New Zealand moved from 29.5% to 33.3%, and its estimated monthly branded searches moved from 590 to 480. - Across the 12 months ending September 2026, Affinity’s share of searches among desktop publishing software in New Zealand moved from 44% to 27.1%, and its estimated monthly branded searches moved from 880 to 390. ## Top desktop publishing software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Adobe InDesign and Affinity showed up in all five answers. Adobe InDesign was listed before Affinity in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adobe InDesign | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Affinity | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Scribus | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Marq | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | QuarkXPress | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Swift Publisher | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Xara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VivaDesigner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about desktop publishing software - Asked ChatGPT "Which desktop publishing tool should I use in New Zealand?": 1. Affinity, 2. Adobe InDesign, 3. Scribus - Asked ChatGPT "What are the best desktop publishing tools in New Zealand?": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq - Asked ChatGPT "What's the best desktop publishing tool in New Zealand for multi-page layouts?": 1. Adobe InDesign, 2. Affinity, 3. Scribus - Searched Google, AI Overview "desktop publishing software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. QuarkXPress - Searched Google, AI Overview "page layout software": 1. Adobe InDesign, 2. Affinity, 3. Scribus, 4. Marq, 5. Swift Publisher Not named in any answer: Xara and VivaDesigner. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand desktop publishing software in September 2026? - In September 2026, Affinity overtook Scribus to rank 2nd among desktop publishing software in New Zealand, with 27.1% of the searches. - In September 2026, Adobe InDesign lost share of searches among desktop publishing software in New Zealand, from 36.4% to 33.3%. ## Month by month | Month | Adobe InDesign estimated searches | Adobe InDesign Share of Search | Adobe InDesign rank | Affinity estimated searches | Affinity Share of Search | Affinity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 29.5% | 2 | 880 | 44% | 1 | | Nov 2025 | 390 | 17.6% | 2 | 1.3K | 58.6% | 1 | | Dec 2025 | 260 | 20.6% | 2 | 590 | 46.8% | 1 | | Jan 2026 | 320 | 22.1% | 2 | 590 | 40.7% | 1 | | Feb 2026 | 590 | 39.3% | 1 | 390 | 26% | 2 | | Mar 2026 | 720 | 42.4% | 1 | 390 | 22.9% | 2 | | Apr 2026 | 480 | 31.6% | 1 | 390 | 25.7% | 2 | | May 2026 | 480 | 35.8% | 1 | 320 | 23.9% | 2 | | Jun 2026 | 480 | 31.8% | 1 | 480 | 31.8% | 2 | | Jul 2026 | 480 | 32.9% | 1 | 390 | 26.7% | 2 | | Aug 2026 | 590 | 36.4% | 1 | 320 | 19.8% | 3 | | Sep 2026 | 480 | 33.3% | 1 | 390 | 27.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe InDesign’s and Affinity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe InDesign**: Measured on the search term “adobe indesign”. - **Affinity**: Measured on the search term “affinity photo”. - [Adobe InDesign profile](/demand/nz/brands/adobe-indesign) - [Affinity profile](/demand/nz/brands/affinity) - [All desktop publishing software in New Zealand](/demand/nz/categories/nz-desktop-publishing-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe InDesign or Affinity more popular in search? In September 2026, Adobe InDesign had more branded searches than Affinity among desktop publishing software in New Zealand. Adobe InDesign had about 480 branded searches, while Affinity had 390. Adobe InDesign made up 33.3% of all desktop publishing software searches we track, and Affinity accounted for 27.1%. ## Cite this page Brandwave. "Adobe InDesign vs Affinity: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-indesign-vs-affinity This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-indesign-vs-affinity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.