--- title: "Adobe Firefly vs Midjourney: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adobe Firefly or Midjourney? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-firefly-vs-midjourney" publisher: "Brandwave" --- # Adobe Firefly vs Midjourney: Which is more popular by branded search in New Zealand? Which is more popular in search, Adobe Firefly or Midjourney? Compare estimated monthly branded-search demand and Share of Search inside the AI image generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Firefly and Midjourney - **Competitive set**: AI image generators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adobe Firefly Share of Search**: 29.2% - **Midjourney Share of Search**: 35.9% ## Which is more popular in search, Adobe Firefly or Midjourney? - In August 2026, Midjourney had more branded searches than Adobe Firefly among AI image generators in New Zealand. Midjourney was estimated to have 4.5K branded searches compared to Adobe Firefly’s 3.6K, and held a 35.9% Share of Search versus Adobe Firefly’s 29.2%. - Midjourney was ahead of Adobe Firefly in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adobe Firefly’s estimated Share of Search among AI image generators in New Zealand moved from 13.9% to 29.2%, and its estimated monthly branded searches moved from 2K to 3.6K. - Across the 11 months ending August 2026, Midjourney’s estimated Share of Search among AI image generators in New Zealand moved from 47.3% to 35.9%, and its estimated monthly branded searches moved from 6.7K to 4.5K. ## How did search popularity change for New Zealand AI image generators in August 2026? - In August 2026, Midjourney lost estimated Share of Search among AI image generators in New Zealand, from 37.5% to 35.9%. - Estimated monthly branded searches for Adobe Firefly in New Zealand rose 84.3% over 11 measured months, from 2K to 3.6K in August 2026. ## Month by month | Month | Adobe Firefly estimated searches | Adobe Firefly Share of Search | Adobe Firefly rank | Midjourney estimated searches | Midjourney Share of Search | Midjourney rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 13.9% | 3 | 6.7K | 47.3% | 1 | | Nov 2025 | 2K | 15.5% | 3 | 5.7K | 44% | 1 | | Dec 2025 | 1.6K | 15.7% | 3 | 4.5K | 43.3% | 1 | | Jan 2026 | 1.7K | 15.3% | 3 | 4.8K | 43.3% | 1 | | Feb 2026 | 2.2K | 19.5% | 2 | 4.9K | 43.6% | 1 | | Mar 2026 | 3.2K | 21.3% | 2 | 6.7K | 44.6% | 1 | | Apr 2026 | 3.7K | 26.2% | 2 | 5.6K | 40% | 1 | | May 2026 | 3.9K | 27.2% | 2 | 5.6K | 39.7% | 1 | | Jun 2026 | 3.5K | 25.3% | 2 | 5.7K | 41.2% | 1 | | Jul 2026 | 3.6K | 29.2% | 2 | 4.7K | 37.5% | 1 | | Aug 2026 | 3.6K | 29.2% | 2 | 4.5K | 35.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Firefly’s and Midjourney’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Firefly**: Measured on the search terms “adobe firefly”, “adobe firefly ai art”, “adobe firefly ai image”, “adobe firefly image generator”, “adobe firefly online” and “adobefirefly”, summed into one figure. - **Midjourney**: Measured on the search terms “midjourney”, “midjourney ai”, “midjourney ai art”, “midjourney ai free”, “midjourney ai image”, “midjourney com”, “midjourney free”, “midjourney image generator” and “midjourney online”, summed into one figure. - [Adobe Firefly profile](/demand/nz/brands/adobe-firefly) - [Midjourney profile](/demand/nz/brands/midjourney) - [All AI image generators in New Zealand](/demand/nz/categories/nz-ai-image-generators): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Firefly or Midjourney? In August 2026, Midjourney had more branded searches than Adobe Firefly among AI image generators in New Zealand. Midjourney was estimated to have 4.5K branded searches compared to Adobe Firefly’s 3.6K, and held a 35.9% Share of Search versus Adobe Firefly’s 29.2%. ## Cite this page Brandwave. "Adobe Firefly vs Midjourney: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-firefly-vs-midjourney This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-firefly-vs-midjourney. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.