--- title: "Adobe Express vs Figma: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adobe Express or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-express-vs-figma" publisher: "Brandwave" --- # Adobe Express vs Figma: Which is more popular by branded search in New Zealand? Which is more popular in search, Adobe Express or Figma? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Express and Figma - **Competitive set**: Graphic design tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adobe Express Share of Search**: 0.64% - **Figma Share of Search**: 1.8% ## Which is more popular in search, Adobe Express or Figma? - In August 2026, Figma had more branded searches than Adobe Express among graphic design tools in New Zealand. Figma was estimated to have 13.1K branded searches compared to Adobe Express’ 4.6K, and held a 1.8% Share of Search versus Adobe Express’ 0.64%. - Figma was ahead of Adobe Express in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among graphic design tools in New Zealand moved from 0.78% to 0.64%, and its estimated monthly branded searches moved from 5.6K to 4.6K. - Across the 11 months ending August 2026, Figma’s estimated Share of Search among graphic design tools in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 13.2K to 13.1K. ## How did search popularity change for New Zealand graphic design tools in August 2026? - In August 2026, Figma lost estimated Share of Search among graphic design tools in New Zealand, from 2.7% to 1.8%. - Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026. ## Month by month | Month | Adobe Express estimated searches | Adobe Express Share of Search | Adobe Express rank | Figma estimated searches | Figma Share of Search | Figma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 0.78% | 4 | 13.2K | 1.8% | 2 | | Nov 2025 | 5.6K | 0.78% | 4 | 10.7K | 1.5% | 2 | | Dec 2025 | 3.8K | 0.95% | 4 | 7.2K | 1.8% | 3 | | Jan 2026 | 3.8K | 1.2% | 4 | 8.8K | 2.7% | 2 | | Feb 2026 | 4.6K | 0.65% | 4 | 10.9K | 1.5% | 3 | | Mar 2026 | 5.6K | 0.64% | 4 | 16K | 1.8% | 2 | | Apr 2026 | 4.6K | 0.94% | 4 | 13K | 2.7% | 2 | | May 2026 | 4.6K | 0.64% | 4 | 15.8K | 2.2% | 2 | | Jun 2026 | 4.5K | 0.53% | 4 | 12.9K | 1.5% | 2 | | Jul 2026 | 3.7K | 0.77% | 4 | 13.3K | 2.7% | 2 | | Aug 2026 | 4.6K | 0.64% | 4 | 13.1K | 1.8% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Express’ and Figma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Express**: Measured on the search terms “adobe express app”, “adobe express design”, “adobe express download”, “adobe express free”, “adobe express online”, “adobe express templates” and “adobeexpress”, summed into one figure. - **Figma**: Measured on the search terms “figma”, “figma app”, “figma com”, “figma design”, “figma desktop”, “figma dl”, “figma education”, “figma free”, “figma near me”, “figma nz”, “figma online”, “figma pricing”, “figma site”, “figma templates” and “figma website”, summed into one figure. - [Adobe Express profile](/demand/nz/brands/adobe-express) - [Figma profile](/demand/nz/brands/figma) - [All graphic design tools in New Zealand](/demand/nz/categories/nz-graphic-design-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Express or Figma? In August 2026, Figma had more branded searches than Adobe Express among graphic design tools in New Zealand. Figma was estimated to have 13.1K branded searches compared to Adobe Express’ 4.6K, and held a 1.8% Share of Search versus Adobe Express’ 0.64%. ## Cite this page Brandwave. "Adobe Express vs Figma: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-express-vs-figma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-express-vs-figma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.