--- title: "Adobe Express vs Adobe Illustrator: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adobe Express or Adobe Illustrator? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-express-vs-adobe-illustrator" publisher: "Brandwave" --- # Adobe Express vs Adobe Illustrator: Which is more popular by branded search in New Zealand? Which is more popular in search, Adobe Express or Adobe Illustrator? Compare estimated monthly branded-search demand and Share of Search inside the Graphic design tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Express and Adobe Illustrator - **Competitive set**: Graphic design tools - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adobe Express Share of Search**: 0.64% - **Adobe Illustrator Share of Search**: 0.59% ## Which is more popular in search, Adobe Express or Adobe Illustrator? - In August 2026, Adobe Express and Adobe Illustrator were level on Share of Search among graphic design tools in New Zealand, with an estimated 4.6K versus 4.2K branded searches, at 0.64% and 0.59% estimated Share of Search. - Adobe Express was ahead of Adobe Illustrator in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adobe Express’ estimated Share of Search among graphic design tools in New Zealand moved from 0.78% to 0.64%, and its estimated monthly branded searches moved from 5.6K to 4.6K. - Across the 11 months ending August 2026, Adobe Illustrator’s estimated Share of Search among graphic design tools in New Zealand moved from 0.52% to 0.59%, and its estimated monthly branded searches moved from 3.7K to 4.2K. ## How did search popularity change for New Zealand graphic design tools in August 2026? - Estimated monthly branded searches for Adobe Illustrator in New Zealand rose 13.4% over 11 measured months, from 3.7K to 4.2K in August 2026. - Estimated monthly branded searches for Adobe Express in New Zealand fell 18.9% over 11 measured months, from 5.6K to 4.6K in August 2026. ## Month by month | Month | Adobe Express estimated searches | Adobe Express Share of Search | Adobe Express rank | Adobe Illustrator estimated searches | Adobe Illustrator Share of Search | Adobe Illustrator rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 0.78% | 4 | 3.7K | 0.52% | 5 | | Nov 2025 | 5.6K | 0.78% | 4 | 3K | 0.41% | 5 | | Dec 2025 | 3.8K | 0.95% | 4 | 1.9K | 0.48% | 5 | | Jan 2026 | 3.8K | 1.2% | 4 | 2.3K | 0.7% | 5 | | Feb 2026 | 4.6K | 0.65% | 4 | 3.9K | 0.55% | 5 | | Mar 2026 | 5.6K | 0.64% | 4 | 5.2K | 0.59% | 5 | | Apr 2026 | 4.6K | 0.94% | 4 | 3.3K | 0.66% | 5 | | May 2026 | 4.6K | 0.64% | 4 | 3.7K | 0.51% | 5 | | Jun 2026 | 4.5K | 0.53% | 4 | 3.4K | 0.39% | 5 | | Jul 2026 | 3.7K | 0.77% | 4 | 3.4K | 0.7% | 5 | | Aug 2026 | 4.6K | 0.64% | 4 | 4.2K | 0.59% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Express’ and Adobe Illustrator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Express**: Measured on the search terms “adobe express app”, “adobe express design”, “adobe express download”, “adobe express free”, “adobe express online”, “adobe express templates” and “adobeexpress”, summed into one figure. - **Adobe Illustrator**: Measured on the search terms “adobe illustrator”, “adobe illustrator app”, “adobe illustrator cost”, “adobe illustrator design”, “adobe illustrator download”, “adobe illustrator for fashion design”, “adobe illustrator nz”, “adobe illustrator online”, “adobeillustrator”, “illustrator”, “illustrator art”, “illustrator book”, “illustrator design”, “illustrator download” and “illustrator online”, summed into one figure. - [Adobe Express profile](/demand/nz/brands/adobe-express) - [Adobe Illustrator profile](/demand/nz/brands/adobe-illustrator) - [All graphic design tools in New Zealand](/demand/nz/categories/nz-graphic-design-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adobe Express or Adobe Illustrator? In August 2026, Adobe Express and Adobe Illustrator were level on Share of Search among graphic design tools in New Zealand, with an estimated 4.6K versus 4.2K branded searches, at 0.64% and 0.59% estimated Share of Search. ## Cite this page Brandwave. "Adobe Express vs Adobe Illustrator: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-express-vs-adobe-illustrator This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-express-vs-adobe-illustrator. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.