--- title: "Adobe Analytics vs Matomo: Which is searched more in New Zealand?" description: "Is Adobe Analytics or Matomo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adobe-analytics-vs-matomo" publisher: "Brandwave" --- # Adobe Analytics vs Matomo: Which is searched more in New Zealand? Is Adobe Analytics or Matomo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Web analytics tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adobe Analytics and Matomo - **Competitive set**: Web analytics tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adobe Analytics Share of Search**: 0.38% - **Matomo Share of Search**: 1.1% ## Is Adobe Analytics or Matomo more popular in search? - In September 2026, Matomo had more branded searches than Adobe Analytics among web analytics tools in New Zealand. Matomo had about 120 branded searches, while Adobe Analytics had 40. Matomo made up 1.1% of all web analytics tool searches we track, and Adobe Analytics accounted for 0.38%. - Matomo was ahead of Adobe Analytics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adobe Analytics’ share of searches among web analytics tools in New Zealand moved from 0.65% to 0.38%, and its estimated monthly branded searches moved from 70 to 40. - Across the 12 months ending September 2026, Matomo’s share of searches among web analytics tools in New Zealand moved from 1.9% to 1.1%, and its estimated monthly branded searches moved from 210 to 120. ## Top web analytics tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Matomo appeared in all five answers. Adobe Analytics was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Matomo was listed before Adobe Analytics in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Analytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Matomo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Plausible Analytics | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adobe Analytics | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Hotjar | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Mixpanel | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Amplitude | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | PostHog | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about web analytics tools - Asked ChatGPT "Which web analytics tool should I use in New Zealand?": 1. Google Analytics, 2. Matomo, 3. Plausible Analytics, 4. PostHog - Asked ChatGPT "What are the best web analytics tools in New Zealand?": 1. Google Analytics, 2. Matomo, 3. Microsoft Clarity, 4. Plausible Analytics, 5. Adobe Analytics, 6. Hotjar - Asked ChatGPT "What's the best web analytics tool in New Zealand for a marketing team?": 1. Google Analytics, 2. Matomo, 3. Plausible Analytics, 4. Hotjar, 5. Adobe Analytics - Searched Google, AI Overview "best web analytics tool": 1. Google Analytics, 2. Microsoft Clarity, 3. Matomo, 4. Plausible Analytics, 5. Mixpanel, 6. Amplitude, 7. Adobe Analytics - Searched Google, AI Overview "website analytics software": 1. Google Analytics, 2. Matomo, 3. Adobe Analytics, 4. Hotjar Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand web analytics tools in September 2026? - In September 2026, Matomo fell from 5th to 6th among web analytics tools in New Zealand. - Estimated monthly branded searches for Adobe Analytics in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026. ## Month by month | Month | Adobe Analytics estimated searches | Adobe Analytics Share of Search | Adobe Analytics rank | Matomo estimated searches | Matomo Share of Search | Matomo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.65% | 7 | 210 | 1.9% | 6 | | Nov 2025 | 50 | 0.45% | 7 | 170 | 1.5% | 6 | | Dec 2025 | 30 | 0.41% | 7 | 130 | 1.8% | 6 | | Jan 2026 | 20 | 0.22% | 8 | 110 | 1.2% | 6 | | Feb 2026 | 40 | 0.45% | 7 | 150 | 1.7% | 6 | | Mar 2026 | 50 | 0.4% | 7 | 210 | 1.7% | 5 | | Apr 2026 | 40 | 0.38% | 8 | 150 | 1.4% | 5 | | May 2026 | 50 | 0.48% | 7 | 100 | 0.96% | 6 | | Jun 2026 | 40 | 0.35% | 8 | 160 | 1.4% | 6 | | Jul 2026 | 30 | 0.27% | 8 | 110 | 1% | 6 | | Aug 2026 | 40 | 0.37% | 7 | 120 | 1.1% | 5 | | Sep 2026 | 40 | 0.38% | 7 | 120 | 1.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Adobe Analytics’ and Matomo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adobe Analytics**: Measured on the search term “adobe analytics”. - **Matomo**: Measured on the search terms “matomo”, “matomo analytics”, “matomo heatmap” and “matomo tracking”, summed into one figure. - [Adobe Analytics profile](/demand/nz/brands/adobe-analytics) - [Matomo profile](/demand/nz/brands/matomo) - [All web analytics tools in New Zealand](/demand/nz/categories/nz-web-analytics-tools): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adobe Analytics or Matomo more popular in search? In September 2026, Matomo had more branded searches than Adobe Analytics among web analytics tools in New Zealand. Matomo had about 120 branded searches, while Adobe Analytics had 40. Matomo made up 1.1% of all web analytics tool searches we track, and Adobe Analytics accounted for 0.38%. ## Cite this page Brandwave. "Adobe Analytics vs Matomo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adobe-analytics-vs-matomo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adobe-analytics-vs-matomo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.