--- title: "Adidas vs Skechers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adidas or Skechers? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adidas-vs-skechers" publisher: "Brandwave" --- # Adidas vs Skechers: Which is more popular by branded search in New Zealand? Which is more popular in search, Adidas or Skechers? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Skechers - **Competitive set**: Sneaker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adidas Share of Search**: 19.4% - **Skechers Share of Search**: 10% ## Which is more popular in search, Adidas or Skechers? - In August 2026, Adidas had more branded searches than Skechers among sneaker brands in New Zealand. Adidas was estimated to have 107K branded searches compared to Skechers’ 55.2K, and held a 19.4% Share of Search versus Skechers’ 10%. - Adidas was ahead of Skechers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands in New Zealand moved from 19.5% to 19.4%, and its estimated monthly branded searches moved from 96.1K to 107K. - Across the 11 months ending August 2026, Skechers’ estimated Share of Search among sneaker brands in New Zealand moved from 11.4% to 10%, and its estimated monthly branded searches moved from 56.4K to 55.2K. ## How did search popularity change for New Zealand sneaker brands in August 2026? - In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%. - In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Skechers estimated searches | Skechers Share of Search | Skechers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 96.1K | 19.5% | 2 | 56.4K | 11.4% | 5 | | Nov 2025 | 130K | 20.3% | 2 | 80.4K | 12.6% | 4 | | Dec 2025 | 113K | 18.7% | 2 | 68.2K | 11.3% | 4 | | Jan 2026 | 85.1K | 16.9% | 2 | 56K | 11.1% | 5 | | Feb 2026 | 79.7K | 18.4% | 2 | 46.1K | 10.6% | 5 | | Mar 2026 | 102K | 19.5% | 2 | 54.7K | 10.4% | 5 | | Apr 2026 | 99.3K | 18.2% | 2 | 55.5K | 10.2% | 5 | | May 2026 | 116K | 21.1% | 2 | 55.5K | 10.1% | 5 | | Jun 2026 | 110K | 19.3% | 2 | 50.6K | 8.9% | 6 | | Jul 2026 | 109K | 20.2% | 2 | 47K | 8.7% | 6 | | Aug 2026 | 107K | 19.4% | 2 | 55.2K | 10% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas campus 00s”, “adidas co nz”, “adidas f50”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas near me”, “adidas new zealand”, “adidas nz”, “adidas online”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas running shoes”, “adidas samba”, “adidas samba black”, “adidas samba og”, “adidas shoes”, “adidas slides”, “adidas sneakers”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **Skechers**: Measured on the search terms “skechers”, “skechers arch fit”, “skechers black shoes”, “skechers boots”, “skechers co nz”, “skechers go walk”, “skechers henderson”, “skechers ladies shoes”, “skechers mens shoes”, “skechers near me”, “skechers nz”, “skechers online”, “skechers sale”, “skechers sandals”, “skechers shoes”, “skechers slip ons”, “skechers slippers”, “skechers sneakers”, “skechers uno”, “skechers westgate” and “skechers work shoes”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [Skechers profile](/demand/nz/brands/skechers) - [All sneaker brands in New Zealand](/demand/nz/categories/nz-sneaker-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adidas or Skechers? In August 2026, Adidas had more branded searches than Skechers among sneaker brands in New Zealand. Adidas was estimated to have 107K branded searches compared to Skechers’ 55.2K, and held a 19.4% Share of Search versus Skechers’ 10%. ## Cite this page Brandwave. "Adidas vs Skechers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adidas-vs-skechers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adidas-vs-skechers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.