--- title: "Adidas vs New Balance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adidas or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adidas-vs-new-balance" publisher: "Brandwave" --- # Adidas vs New Balance: Which is more popular by branded search in New Zealand? Which is more popular in search, Adidas or New Balance? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and New Balance - **Competitive set**: Sneaker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adidas Share of Search**: 19.4% - **New Balance Share of Search**: 15.9% ## Which is more popular in search, Adidas or New Balance? - In August 2026, Adidas had more branded searches than New Balance among sneaker brands in New Zealand. Adidas was estimated to have 107K branded searches compared to New Balance’s 87.8K, and held a 19.4% Share of Search versus New Balance’s 15.9%. - Adidas was ahead of New Balance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Adidas’ estimated Share of Search among sneaker brands in New Zealand moved from 19.5% to 19.4%, and its estimated monthly branded searches moved from 96.1K to 107K. - Across the 11 months ending August 2026, New Balance’s estimated Share of Search among sneaker brands in New Zealand moved from 15.2% to 15.9%, and its estimated monthly branded searches moved from 75K to 87.8K. ## How did search popularity change for New Zealand sneaker brands in August 2026? - In August 2026, Adidas lost estimated Share of Search among sneaker brands in New Zealand, from 20.2% to 19.4%. - Estimated monthly branded searches for New Balance in New Zealand rose 17.1% over 11 measured months, from 75K to 87.8K in August 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 96.1K | 19.5% | 2 | 75K | 15.2% | 3 | | Nov 2025 | 130K | 20.3% | 2 | 90.6K | 14.2% | 3 | | Dec 2025 | 113K | 18.7% | 2 | 87.7K | 14.5% | 3 | | Jan 2026 | 85.1K | 16.9% | 2 | 77.7K | 15.4% | 3 | | Feb 2026 | 79.7K | 18.4% | 2 | 67.1K | 15.5% | 4 | | Mar 2026 | 102K | 19.5% | 2 | 77.4K | 14.8% | 3 | | Apr 2026 | 99.3K | 18.2% | 2 | 79.5K | 14.6% | 3 | | May 2026 | 116K | 21.1% | 2 | 94.8K | 17.2% | 3 | | Jun 2026 | 110K | 19.3% | 2 | 104K | 18.3% | 3 | | Jul 2026 | 109K | 20.2% | 2 | 88.2K | 16.3% | 3 | | Aug 2026 | 107K | 19.4% | 2 | 87.8K | 15.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas campus 00s”, “adidas co nz”, “adidas f50”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas near me”, “adidas new zealand”, “adidas nz”, “adidas online”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas running shoes”, “adidas samba”, “adidas samba black”, “adidas samba og”, “adidas shoes”, “adidas slides”, “adidas sneakers”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **New Balance**: Measured on the search terms “mens new balance shoes”, “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance near me”, “new balance nz”, “new balance online”, “new balance outlets”, “new balance running shoes”, “new balance shoes”, “new balance sneakers”, “newbalance”, “newbalance 327”, “newbalance co nz”, “newbalance nz”, “newbalance shoes” and “newbalance sneakers”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [New Balance profile](/demand/nz/brands/new-balance) - [All sneaker brands in New Zealand](/demand/nz/categories/nz-sneaker-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adidas or New Balance? In August 2026, Adidas had more branded searches than New Balance among sneaker brands in New Zealand. Adidas was estimated to have 107K branded searches compared to New Balance’s 87.8K, and held a 19.4% Share of Search versus New Balance’s 15.9%. ## Cite this page Brandwave. "Adidas vs New Balance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adidas-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adidas-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.