--- title: "Adidas vs Lululemon: Which is searched more in New Zealand?" description: "Is Adidas or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adidas-vs-lululemon" publisher: "Brandwave" --- # Adidas vs Lululemon: Which is searched more in New Zealand? Is Adidas or Lululemon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Lululemon - **Competitive set**: Sports bra brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 29.4% - **Lululemon Share of Search**: 34.7% ## Is Adidas or Lululemon more popular in search? - In September 2026, Lululemon had more branded searches than Adidas among sports bra brands in New Zealand. Lululemon had about 79,200 branded searches, while Adidas had 67,000. Lululemon made up 34.7% of all sports bra brand searches we track, and Adidas accounted for 29.4%. - Lululemon was ahead of Adidas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among sports bra brands in New Zealand moved from 25.1% to 29.4%, and its estimated monthly branded searches moved from 60.5K to 67K. - Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands in New Zealand moved from 40% to 34.7%, and its estimated monthly branded searches moved from 96.3K to 79.2K. ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adidas was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Lululemon was listed before Adidas in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Berlei | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Shock Absorber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Under Armour | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adidas | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy in New Zealand?": 1. Berlei, 2. Lululemon - Asked ChatGPT "What are the best sports bra brands in New Zealand?": 1. Under Armour, 2. Shock Absorber, 3. Lululemon, 4. Berlei - Asked ChatGPT "What's the best sports bra brand in New Zealand for high support?": 1. Shock Absorber, 2. Berlei - Searched Google, AI Overview "sports bra nz": 1. Under Armour, 2. Nike, 3. Adidas, 4. Berlei, 5. Shock Absorber, 6. Lululemon - Searched Google, AI Overview "high support sports bra": 1. Lululemon, 2. Adidas, 3. Nike Not named in any answer: Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sports bra brands in September 2026? - In September 2026, Adidas gained share of searches among sports bra brands in New Zealand, from 27% to 29.4%. - In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 25.1% | 3 | 96.3K | 40% | 1 | | Nov 2025 | 80.5K | 24% | 3 | 142K | 42.4% | 1 | | Dec 2025 | 70.7K | 21.6% | 3 | 141K | 42.9% | 1 | | Jan 2026 | 54.2K | 22.4% | 3 | 95.8K | 39.6% | 1 | | Feb 2026 | 50.6K | 21.2% | 3 | 115K | 48.1% | 1 | | Mar 2026 | 65.5K | 26.6% | 3 | 96K | 39% | 1 | | Apr 2026 | 62.8K | 26.1% | 3 | 96K | 39.9% | 1 | | May 2026 | 72.1K | 28.4% | 3 | 96.5K | 37.9% | 1 | | Jun 2026 | 70.5K | 27.8% | 3 | 96.8K | 38.1% | 1 | | Jul 2026 | 70.7K | 29.9% | 3 | 78.7K | 33.3% | 1 | | Aug 2026 | 68.9K | 27% | 3 | 95.7K | 37.5% | 1 | | Sep 2026 | 67K | 29.4% | 3 | 79.2K | 34.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Lululemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **Lululemon**: Measured on the search terms “lululemon”, “lululemon align”, “lululemon america”, “lululemon outlet”, “lululemon pants”, “lululemon running shorts”, “lululemon sale”, “lululemon scuba”, “lululemon shorts”, “lululemon tops” and “lululemon yoga pants”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [Lululemon profile](/demand/nz/brands/lululemon) - [All sports bra brands in New Zealand](/demand/nz/categories/nz-sports-bra-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Lululemon more popular in search? In September 2026, Lululemon had more branded searches than Adidas among sports bra brands in New Zealand. Lululemon had about 79,200 branded searches, while Adidas had 67,000. Lululemon made up 34.7% of all sports bra brand searches we track, and Adidas accounted for 29.4%. ## Cite this page Brandwave. "Adidas vs Lululemon: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adidas-vs-lululemon This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adidas-vs-lululemon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.