--- title: "Adidas vs Joma: Which is searched more in New Zealand?" description: "Is Adidas or Joma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Indoor soccer shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adidas-vs-joma" publisher: "Brandwave" --- # Adidas vs Joma: Which is searched more in New Zealand? Is Adidas or Joma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Indoor soccer shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Joma - **Competitive set**: Indoor soccer shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 38.9% - **Joma Share of Search**: 0.1% ## Is Adidas or Joma more popular in search? - In September 2026, Adidas had more branded searches than Joma among indoor soccer shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Joma had 180. Adidas made up 38.9% of all indoor soccer shoes brand searches we track, and Joma accounted for 0.1%. - Adidas was ahead of Joma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among indoor soccer shoes brands in New Zealand moved from 37.7% to 38.9%, and its estimated monthly branded searches moved from 60.5K to 67K. - Across the 12 months ending September 2026, Joma’s share of searches among indoor soccer shoes brands in New Zealand moved from 0.09% to 0.1%, and its estimated monthly branded searches moved from 150 to 180. ## Top indoor soccer shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Adidas and Joma showed up in all four answers. Joma was listed before Adidas in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Joma | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Adidas | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mizuno | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Nike | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Puma | 5th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about indoor soccer shoes brands - Asked ChatGPT "Which indoor soccer shoes brand should I buy in New Zealand?": 1. Joma, 2. Adidas, 3. Nike, 4. Mizuno - Asked ChatGPT "What are the best indoor soccer shoes brands in New Zealand?": 1. Joma, 2. Adidas, 3. Nike, 4. Mizuno - Asked ChatGPT "What's the best indoor soccer shoes brand in New Zealand for court grip?": 1. Joma, 2. Mizuno, 3. Adidas - Searched Google, AI Overview "futsal shoes nz": 1. Adidas, 2. Joma, 3. Puma Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand indoor soccer shoes brands in September 2026? - In September 2026, Adidas gained share of searches among indoor soccer shoes brands in New Zealand, from 37.7% to 38.9%. - Estimated monthly branded searches for Joma in New Zealand rose 20% over 12 measured months, from 150 to 180 in September 2026. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Joma estimated searches | Joma Share of Search | Joma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 37.7% | 2 | 150 | 0.09% | 5 | | Nov 2025 | 80.5K | 38.3% | 2 | 150 | 0.07% | 5 | | Dec 2025 | 70.7K | 33.5% | 2 | 150 | 0.07% | 5 | | Jan 2026 | 54.2K | 33.3% | 2 | 180 | 0.11% | 5 | | Feb 2026 | 50.6K | 36.6% | 2 | 150 | 0.11% | 5 | | Mar 2026 | 65.5K | 38.4% | 2 | 150 | 0.09% | 5 | | Apr 2026 | 62.8K | 38.3% | 2 | 150 | 0.09% | 5 | | May 2026 | 72.1K | 40.7% | 2 | 150 | 0.08% | 5 | | Jun 2026 | 70.5K | 37.3% | 2 | 100 | 0.05% | 5 | | Jul 2026 | 70.7K | 38.3% | 2 | 120 | 0.07% | 5 | | Aug 2026 | 68.9K | 37.7% | 2 | 160 | 0.09% | 5 | | Sep 2026 | 67K | 38.9% | 2 | 180 | 0.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Joma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure. - **Joma**: Measured on the search terms “joma” and “joma shoes”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [Joma profile](/demand/nz/brands/joma) - [All indoor soccer shoes brands in New Zealand](/demand/nz/categories/nz-indoor-soccer-shoes-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Joma more popular in search? In September 2026, Adidas had more branded searches than Joma among indoor soccer shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Joma had 180. Adidas made up 38.9% of all indoor soccer shoes brand searches we track, and Joma accounted for 0.1%. ## Cite this page Brandwave. "Adidas vs Joma: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adidas-vs-joma This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adidas-vs-joma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.