--- title: "Adidas vs Grays: Which is searched more in New Zealand?" description: "Is Adidas or Grays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hockey gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adidas-vs-grays-hockey" publisher: "Brandwave" --- # Adidas vs Grays: Which is searched more in New Zealand? Is Adidas or Grays more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hockey gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adidas and Grays - **Competitive set**: Hockey gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adidas Share of Search**: 4.3% - **Grays Share of Search**: 15.7% ## Is Adidas or Grays more popular in search? - In September 2026, Grays had more branded searches than Adidas among hockey gear brands in New Zealand. Grays had about 180 branded searches, while Adidas had 50. Grays made up 15.7% of all hockey gear brand searches we track, and Adidas accounted for 4.3%. - Grays was ahead of Adidas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adidas’ share of searches among hockey gear brands in New Zealand moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 30 to 50. - Across the 12 months ending September 2026, Grays’ share of searches among hockey gear brands in New Zealand moved from 14.4% to 15.7%, and its estimated monthly branded searches moved from 140 to 180. ## Top hockey gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Adidas appeared in all three answers. Grays was mentioned in two out of three: in two of the three ChatGPT answers. Adidas was listed before Grays in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Gryphon | 1st | 3 of 3 | 3 of 3 | | Adidas | 2nd | 3 of 3 | 3 of 3 | | Grays | 3rd | 2 of 3 | 2 of 3 | | Kookaburra | 4th | 3 of 3 | 3 of 3 | | OBO | 5th | 3 of 3 | 3 of 3 | | Osaka | 6th | 1 of 3 | 1 of 3 | | Bauer | 7th | 2 of 3 | 2 of 3 | | Malik | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about hockey gear brands - Asked ChatGPT "Which hockey gear brand should I buy in New Zealand?": 1. Gryphon, 2. Kookaburra, 3. Adidas, 4. OBO, 5. Bauer - Asked ChatGPT "What are the best hockey gear brands in New Zealand?": 1. Gryphon, 2. Adidas, 3. Grays, 4. Kookaburra, 5. OBO, 6. Bauer - Asked ChatGPT "What's the best hockey gear brand in New Zealand for field hockey?": 1. Grays, 2. Osaka, 3. Adidas, 4. Gryphon, 5. Kookaburra, 6. OBO Not named in any answer: Malik. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hockey gear brands in September 2026? - In September 2026, Kookaburra overtook Grays and Gryphon to rank 2nd among hockey gear brands in New Zealand, with 25.2% of the searches. - In September 2026, Adidas lost share of searches among hockey gear brands in New Zealand, from 7.1% to 4.3%. - In September 2026, Grays lost share of searches among hockey gear brands in New Zealand, from 16.8% to 15.7%. ## Month by month | Month | Adidas estimated searches | Adidas Share of Search | Adidas rank | Grays estimated searches | Grays Share of Search | Grays rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 3.1% | 6 | 140 | 14.4% | 3 | | Nov 2025 | 20 | 1.9% | 6 | 140 | 13.5% | 3 | | Dec 2025 | 30 | 3.8% | 5 | 90 | 11.5% | 3 | | Jan 2026 | 30 | 4% | 5 | 140 | 18.7% | 2 | | Feb 2026 | 50 | 4.7% | 5 | 200 | 18.7% | 3 | | Mar 2026 | 50 | 3% | 6 | 350 | 21.1% | 2 | | Apr 2026 | 40 | 3.2% | 6 | 320 | 25.8% | 2 | | May 2026 | 90 | 6.2% | 5 | 320 | 21.9% | 2 | | Jun 2026 | 110 | 7.4% | 5 | 280 | 18.9% | 2 | | Jul 2026 | 40 | 4% | 6 | 180 | 17.8% | 2 | | Aug 2026 | 110 | 7.1% | 5 | 260 | 16.8% | 2 | | Sep 2026 | 50 | 4.3% | 5 | 180 | 15.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Adidas’ and Grays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adidas**: Measured on the search term “adidas hockey”. - **Grays**: Measured on the search terms “grays hockey” and “grays hockey stick”, summed into one figure. - [Adidas profile](/demand/nz/brands/adidas) - [Grays profile](/demand/nz/brands/grays-hockey) - [All hockey gear brands in New Zealand](/demand/nz/categories/nz-hockey-gear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adidas or Grays more popular in search? In September 2026, Grays had more branded searches than Adidas among hockey gear brands in New Zealand. Grays had about 180 branded searches, while Adidas had 50. Grays made up 15.7% of all hockey gear brand searches we track, and Adidas accounted for 4.3%. ## Cite this page Brandwave. "Adidas vs Grays: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adidas-vs-grays-hockey This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adidas-vs-grays-hockey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.