---
title: "Adhesion vs Swordfox: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Adhesion or Swordfox? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adhesion-vs-swordfox"
publisher: "Brandwave"
---

# Adhesion vs Swordfox: Which is more popular by branded search in New Zealand?

Which is more popular in search, Adhesion or Swordfox? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adhesion and Swordfox
- **Competitive set**: Queenstown digital marketing agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Adhesion Share of Search**: 10%
- **Swordfox Share of Search**: 20%

## Which is more popular in search, Adhesion or Swordfox?

- In August 2026, Swordfox had more branded searches than Adhesion among queenstown digital marketing agencies in New Zealand. Swordfox was estimated to have 60 branded searches compared to Adhesion’s 30, and held a 20% Share of Search versus Adhesion’s 10%.
- Swordfox was ahead of Adhesion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adhesion’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 14.3% to 10%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Swordfox’s estimated Share of Search among queenstown digital marketing agencies in New Zealand moved from 21.4% to 20%, and its estimated monthly branded searches held steady at 60.

## How did search popularity change for New Zealand queenstown digital marketing agencies in August 2026?

- In August 2026, Lucid Media overtook Swordfox to take the highest estimated Share of Search among queenstown digital marketing agencies in New Zealand, at 36.7%.
- In August 2026, Swordfox lost estimated Share of Search among queenstown digital marketing agencies in New Zealand, from 27.6% to 20%.
- Estimated monthly branded searches for Adhesion in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Month by month

| Month | Adhesion estimated searches | Adhesion Share of Search | Adhesion rank | Swordfox estimated searches | Swordfox Share of Search | Swordfox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 14.3% | 4 | 60 | 21.4% | 3 |
| Nov 2025 | 30 | 12.5% | 4 | 80 | 33.3% | 1 |
| Dec 2025 | 30 | 12.5% | 4 | 60 | 25% | 2 |
| Jan 2026 | 40 | 12.9% | 4 | 60 | 19.4% | 3 |
| Feb 2026 | 40 | 13.8% | 4 | 60 | 20.7% | 3 |
| Mar 2026 | 50 | 16.1% | 4 | 80 | 25.8% | 2 |
| Apr 2026 | 30 | 9.7% | 4 | 80 | 25.8% | 3 |
| May 2026 | 40 | 11.4% | 4 | 60 | 17.1% | 3 |
| Jun 2026 | 30 | 8.3% | 4 | 100 | 27.8% | 2 |
| Jul 2026 | 30 | 10.3% | 4 | 80 | 27.6% | 2 |
| Aug 2026 | 30 | 10% | 4 | 60 | 20% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adhesion’s and Swordfox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adhesion**: Measured on the search terms “adhesion agency” and “adhesion nz”, summed into one figure.
- **Swordfox**: Measured on the search terms “swordfox”, “swordfox queenstown” and “swordfox web design”, summed into one figure.

- [Adhesion profile](/demand/nz/brands/adhesion)
- [Swordfox profile](/demand/nz/brands/swordfox)
- [All queenstown digital marketing agencies in New Zealand](/demand/nz/categories/nz-queenstown-digital-marketing-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adhesion or Swordfox?

In August 2026, Swordfox had more branded searches than Adhesion among queenstown digital marketing agencies in New Zealand. Swordfox was estimated to have 60 branded searches compared to Adhesion’s 30, and held a 20% Share of Search versus Adhesion’s 10%.

## Cite this page

Brandwave. "Adhesion vs Swordfox: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adhesion-vs-swordfox

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adhesion-vs-swordfox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.