--- title: "Adhesion vs Sprocket Digital: Which is more popular in New Zealand?" description: "Is Adhesion or Sprocket Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adhesion-vs-sprocket-digital" publisher: "Brandwave" --- # Adhesion vs Sprocket Digital: Which is more popular in New Zealand? Is Adhesion or Sprocket Digital more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adhesion and Sprocket Digital - **Competitive set**: Auckland digital marketing agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Adhesion Share of Search**: 0.98% - **Sprocket Digital Share of Search**: 38.2% ## Is Adhesion or Sprocket Digital more popular in search? - In October 2026, Sprocket Digital had more branded searches than Adhesion among Auckland digital marketing agencies in New Zealand. Sprocket Digital had about 390 branded searches, while Adhesion had 10. Sprocket Digital made up 38.2% of all Auckland digital marketing agency searches we track, and Adhesion accounted for 0.98%. - Sprocket Digital was ahead of Adhesion in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Adhesion’s share of searches among Auckland digital marketing agencies in New Zealand moved from 0.99% to 0.98%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Sprocket Digital’s share of searches among Auckland digital marketing agencies in New Zealand moved from 20.8% to 38.2%, and its estimated monthly branded searches moved from 210 to 390. ## Top Auckland digital marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Sprocket Digital was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Adhesion did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SIXGUN | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Sprocket Digital | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Harper Digital | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Webzilla | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Human Digital | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Adcelerate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | First Page | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Adhesion | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Local Clicks | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland digital marketing agencies - Asked ChatGPT "Which digital marketing agency should I hire in Auckland, New Zealand?": 1. SIXGUN, 2. Sprocket Digital, 3. Harper Digital, 4. Webzilla - Asked ChatGPT "What are the best digital marketing agencies in Auckland, New Zealand?": 1. SIXGUN, 2. Webzilla, 3. Sprocket Digital, 4. Harper Digital - Asked ChatGPT "What's the best digital marketing agency in Auckland, New Zealand for more online leads?": 1. Harper Digital, 2. Sprocket Digital - Searched Google, AI Overview "digital marketing auckland": named none of the brands we track Not named in any answer: Human Digital, Adcelerate, First Page, Adhesion and Local Clicks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland digital marketing agencies in October 2026? - In October 2026, Sprocket Digital overtook Harper Digital and Webzilla to become the leader among Auckland digital marketing agencies in New Zealand, with 38.2% of the searches. - In October 2026, Adhesion rose from 8th to 7th among Auckland digital marketing agencies in New Zealand. ## How has branded search for Adhesion and Sprocket Digital changed in New Zealand over the last 12 months? | Month | Adhesion estimated searches | Adhesion Share of Search | Adhesion rank | Sprocket Digital estimated searches | Sprocket Digital Share of Search | Sprocket Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.99% | 8 | 210 | 20.8% | 3 | | Dec 2025 | 10 | 1.4% | 8 | 210 | 29.2% | 2 | | Jan 2026 | 10 | 1.2% | 8 | 260 | 31% | 2 | | Feb 2026 | 10 | 0.89% | 8 | 390 | 34.8% | 1 | | Mar 2026 | 10 | 0.84% | 8 | 320 | 26.9% | 2 | | Apr 2026 | 10 | 1.1% | 8 | 210 | 23.9% | 2 | | May 2026 | 10 | 0.91% | 8 | 320 | 29.1% | 2 | | Jun 2026 | 10 | 0.85% | 8 | 390 | 33.1% | 1 | | Jul 2026 | 10 | 0.95% | 8 | 390 | 37.1% | 1 | | Aug 2026 | 10 | 1% | 7 | 210 | 21.6% | 3 | | Sep 2026 | 10 | 0.98% | 8 | 260 | 25.5% | 3 | | Oct 2026 | 10 | 0.98% | 7 | 390 | 38.2% | 1 | ## How are Adhesion’s and Sprocket Digital’s branded searches counted? Brandwave collects information about searches that people make online using Adhesion’s and Sprocket Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adhesion**: Measured on the search term “adhesion agency”. - **Sprocket Digital**: Measured on the search term “sprocket digital”. - [Adhesion profile](/demand/nz/brands/adhesion) - [Sprocket Digital profile](/demand/nz/brands/sprocket-digital) - [All Auckland digital marketing agencies in New Zealand](/demand/nz/locations/auckland/digital-marketing-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adhesion or Sprocket Digital more popular in search? In October 2026, Sprocket Digital had more branded searches than Adhesion among Auckland digital marketing agencies in New Zealand. Sprocket Digital had about 390 branded searches, while Adhesion had 10. Sprocket Digital made up 38.2% of all Auckland digital marketing agency searches we track, and Adhesion accounted for 0.98%. ## Cite this page Brandwave. "Adhesion vs Sprocket Digital: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/adhesion-vs-sprocket-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adhesion-vs-sprocket-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.