--- title: "AdGuard vs uBlock Origin: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AdGuard or uBlock Origin? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adguard-vs-ublock-origin" publisher: "Brandwave" --- # AdGuard vs uBlock Origin: Which is more popular by branded search in New Zealand? Which is more popular in search, AdGuard or uBlock Origin? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AdGuard and uBlock Origin - **Competitive set**: Ad blockers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AdGuard Share of Search**: 9.6% - **uBlock Origin Share of Search**: 42.7% ## Which is more popular in search, AdGuard or uBlock Origin? - In August 2026, uBlock Origin had more branded searches than AdGuard among ad blockers in New Zealand. uBlock Origin was estimated to have 6.8K branded searches compared to AdGuard’s 1.5K, and held a 42.7% Share of Search versus AdGuard’s 9.6%. - uBlock Origin was ahead of AdGuard in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AdGuard’s estimated Share of Search among ad blockers in New Zealand moved from 9% to 9.6%, and its estimated monthly branded searches moved from 1.3K to 1.5K. - Across the 11 months ending August 2026, uBlock Origin’s estimated Share of Search among ad blockers in New Zealand moved from 39.5% to 42.7%, and its estimated monthly branded searches moved from 5.6K to 6.8K. ## How did search popularity change for New Zealand ad blockers in August 2026? - In August 2026, AdBlock overtook uBlock Origin to take the highest estimated Share of Search among ad blockers in New Zealand, at 42.8%. - In August 2026, AdGuard gained estimated Share of Search among ad blockers in New Zealand, from 9% to 9.6%. - In August 2026, uBlock Origin lost estimated Share of Search among ad blockers in New Zealand, from 44.5% to 42.7%. ## Month by month | Month | AdGuard estimated searches | AdGuard Share of Search | AdGuard rank | uBlock Origin estimated searches | uBlock Origin Share of Search | uBlock Origin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 9% | 3 | 5.6K | 39.5% | 2 | | Nov 2025 | 1.3K | 9.6% | 3 | 5.2K | 38.4% | 2 | | Dec 2025 | 1.5K | 11.5% | 3 | 4.8K | 35.8% | 2 | | Jan 2026 | 1.6K | 11.5% | 3 | 5.2K | 36.6% | 2 | | Feb 2026 | 1.4K | 10.2% | 3 | 5.2K | 37.1% | 2 | | Mar 2026 | 1.5K | 9.7% | 3 | 6K | 39.1% | 2 | | Apr 2026 | 1.5K | 9.6% | 3 | 6.2K | 39.6% | 2 | | May 2026 | 1.5K | 8.1% | 3 | 8.8K | 47.1% | 1 | | Jun 2026 | 1.6K | 8.7% | 3 | 8.7K | 47.1% | 1 | | Jul 2026 | 1.7K | 9% | 3 | 8.3K | 44.5% | 1 | | Aug 2026 | 1.5K | 9.6% | 3 | 6.8K | 42.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AdGuard’s and uBlock Origin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AdGuard**: Measured on the search terms “adguard”, “adguard ad blocker”, “adguard ad blocker android”, “adguard adblocker”, “adguard android”, “adguard chrome”, “adguard com”, “adguard extension” and “adguard home”, summed into one figure. - **uBlock Origin**: Measured on the search terms “chrome extension ublock”, “ublock”, “ublock addon chrome”, “ublock origin”, “ublock origin adblocker”, “ublock origin block ads”, “ublock origin browser extension”, “ublock origin mozilla”, “ublockorigin”, “ublockorigin ad blocker” and “ublockorigin com”, summed into one figure. - [AdGuard profile](/demand/nz/brands/adguard) - [uBlock Origin profile](/demand/nz/brands/ublock-origin) - [All ad blockers in New Zealand](/demand/nz/categories/nz-ad-blockers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AdGuard or uBlock Origin? In August 2026, uBlock Origin had more branded searches than AdGuard among ad blockers in New Zealand. uBlock Origin was estimated to have 6.8K branded searches compared to AdGuard’s 1.5K, and held a 42.7% Share of Search versus AdGuard’s 9.6%. ## Cite this page Brandwave. "AdGuard vs uBlock Origin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adguard-vs-ublock-origin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adguard-vs-ublock-origin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.