--- title: "Adform vs The Trade Desk: Which is more popular in New Zealand?" description: "Is Adform or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adform-vs-the-trade-desk" publisher: "Brandwave" --- # Adform vs The Trade Desk: Which is more popular in New Zealand? Is Adform or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adform and The Trade Desk - **Competitive set**: Programmatic advertising platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Adform Share of Search**: 4.3% - **The Trade Desk Share of Search**: 30.4% ## Is Adform or The Trade Desk more popular in search? - In October 2026, The Trade Desk had more branded searches than Adform among programmatic advertising platforms in New Zealand. The Trade Desk had about 70 branded searches, while Adform had 10. The Trade Desk made up 30.4% of all programmatic advertising platform searches we track, and Adform accounted for 4.3%. - The Trade Desk was ahead of Adform in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Adform’s share of searches among programmatic advertising platforms in New Zealand moved from 2.9% to 4.3%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, The Trade Desk’s share of searches among programmatic advertising platforms in New Zealand moved from 38.2% to 30.4%, and its estimated monthly branded searches moved from 130 to 70. ## Top programmatic advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, The Trade Desk appeared in all five answers. Adform was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. The Trade Desk was listed before Adform in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Display & Video 360 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Trade Desk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | StackAdapt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Adform | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon DSP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Criteo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about programmatic advertising platforms - Asked ChatGPT "Which programmatic advertising platform should I use in New Zealand?": 1. Display & Video 360, 2. The Trade Desk, 3. StackAdapt, 4. Adform - Asked ChatGPT "What are the best programmatic advertising platforms in New Zealand?": 1. Display & Video 360, 2. The Trade Desk, 3. StackAdapt, 4. Amazon DSP - Asked ChatGPT "What's the best programmatic advertising platform in New Zealand for a media team?": 1. Display & Video 360, 2. The Trade Desk, 3. Adform, 4. StackAdapt - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk, 2. Display & Video 360 - Searched Google, AI Overview "dsp platform": 1. The Trade Desk, 2. Display & Video 360, 3. Amazon DSP, 4. StackAdapt, 5. Adform Not named in any answer: Criteo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand programmatic advertising platforms in October 2026? - In October 2026, StackAdapt overtook The Trade Desk to become the leader among programmatic advertising platforms in New Zealand, with 39.1% of the searches. - In October 2026, Adform gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%. - In October 2026, The Trade Desk lost share of searches among programmatic advertising platforms in New Zealand, from 38.7% to 30.4%. ## How has branded search for Adform and The Trade Desk changed in New Zealand over the last 12 months? | Month | Adform estimated searches | Adform Share of Search | Adform rank | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 2.9% | 6 | 130 | 38.2% | 1 | | Dec 2025 | 10 | 4.8% | 6 | 90 | 42.9% | 1 | | Jan 2026 | 10 | 3% | 5 | 150 | 45.5% | 1 | | Feb 2026 | 10 | 2.9% | 6 | 150 | 44.1% | 1 | | Mar 2026 | 10 | 2.4% | 6 | 230 | 56.1% | 1 | | Apr 2026 | 10 | 3.2% | 6 | 120 | 38.7% | 1 | | May 2026 | 10 | 3.3% | 6 | 120 | 40% | 1 | | Jun 2026 | 10 | 3.6% | 5 | 120 | 42.9% | 1 | | Jul 2026 | 10 | 4.2% | 4 | 100 | 41.7% | 1 | | Aug 2026 | 10 | 2.9% | 5 | 160 | 45.7% | 1 | | Sep 2026 | 10 | 3.2% | 5 | 120 | 38.7% | 1 | | Oct 2026 | 10 | 4.3% | 5 | 70 | 30.4% | 2 | ## How are Adform’s and The Trade Desk’s branded searches counted? Brandwave collects information about searches that people make online using Adform’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adform**: Measured on the search term “adform”. - **The Trade Desk**: Measured on the search terms “the trade desk”, “the trade desk dsp”, “the trade desk programmatic”, “thetradedesk” and “thetradedesk dsp”, summed into one figure. - [Adform profile](/demand/nz/brands/adform) - [The Trade Desk profile](/demand/nz/brands/the-trade-desk) - [All programmatic advertising platforms in New Zealand](/demand/nz/categories/nz-programmatic-ad-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adform or The Trade Desk more popular in search? In October 2026, The Trade Desk had more branded searches than Adform among programmatic advertising platforms in New Zealand. The Trade Desk had about 70 branded searches, while Adform had 10. The Trade Desk made up 30.4% of all programmatic advertising platform searches we track, and Adform accounted for 4.3%. ## Cite this page Brandwave. "Adform vs The Trade Desk: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/adform-vs-the-trade-desk This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adform-vs-the-trade-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.