--- title: "Adform vs Display & Video 360: Which is more popular in New Zealand?" description: "Is Adform or Display & Video 360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adform-vs-display-and-video-360" publisher: "Brandwave" --- # Adform vs Display & Video 360: Which is more popular in New Zealand? Is Adform or Display & Video 360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adform and Display & Video 360 - **Competitive set**: Programmatic advertising platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Adform Share of Search**: 4.3% - **Display & Video 360 Share of Search**: 8.7% ## Is Adform or Display & Video 360 more popular in search? - In October 2026, Display & Video 360 had more branded searches than Adform among programmatic advertising platforms in New Zealand. Display & Video 360 had about 20 branded searches, while Adform had 10. Display & Video 360 made up 8.7% of all programmatic advertising platform searches we track, and Adform accounted for 4.3%. - Display & Video 360 was ahead of Adform in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Adform’s share of searches among programmatic advertising platforms in New Zealand moved from 2.9% to 4.3%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Display & Video 360’s share of searches among programmatic advertising platforms in New Zealand moved from 5.9% to 8.7%, and its estimated monthly branded searches held steady at 20. ## Top programmatic advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Display & Video 360 appeared in all five answers. Adform was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Display & Video 360 was listed before Adform in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Display & Video 360 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Trade Desk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | StackAdapt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Adform | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon DSP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Criteo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about programmatic advertising platforms - Asked ChatGPT "Which programmatic advertising platform should I use in New Zealand?": 1. Display & Video 360, 2. The Trade Desk, 3. StackAdapt, 4. Adform - Asked ChatGPT "What are the best programmatic advertising platforms in New Zealand?": 1. Display & Video 360, 2. The Trade Desk, 3. StackAdapt, 4. Amazon DSP - Asked ChatGPT "What's the best programmatic advertising platform in New Zealand for a media team?": 1. Display & Video 360, 2. The Trade Desk, 3. Adform, 4. StackAdapt - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk, 2. Display & Video 360 - Searched Google, AI Overview "dsp platform": 1. The Trade Desk, 2. Display & Video 360, 3. Amazon DSP, 4. StackAdapt, 5. Adform Not named in any answer: Criteo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand programmatic advertising platforms in October 2026? - In October 2026, Display & Video 360 gained share of searches among programmatic advertising platforms in New Zealand, from 6.5% to 8.7%. - In October 2026, Adform gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%. ## How has branded search for Adform and Display & Video 360 changed in New Zealand over the last 12 months? | Month | Adform estimated searches | Adform Share of Search | Adform rank | Display & Video 360 estimated searches | Display & Video 360 Share of Search | Display & Video 360 rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 2.9% | 6 | 20 | 5.9% | 5 | | Dec 2025 | 10 | 4.8% | 6 | 20 | 9.5% | 5 | | Jan 2026 | 10 | 3% | 5 | 10 | 3% | 6 | | Feb 2026 | 10 | 2.9% | 6 | 20 | 5.9% | 5 | | Mar 2026 | 10 | 2.4% | 6 | 20 | 4.9% | 5 | | Apr 2026 | 10 | 3.2% | 6 | 20 | 6.5% | 5 | | May 2026 | 10 | 3.3% | 6 | 20 | 6.7% | 5 | | Jun 2026 | 10 | 3.6% | 5 | 20 | 7.1% | 4 | | Jul 2026 | 10 | 4.2% | 4 | 10 | 4.2% | 6 | | Aug 2026 | 10 | 2.9% | 5 | 10 | 2.9% | 6 | | Sep 2026 | 10 | 3.2% | 5 | 20 | 6.5% | 4 | | Oct 2026 | 10 | 4.3% | 5 | 20 | 8.7% | 4 | ## How are Adform’s and Display & Video 360’s branded searches counted? Brandwave collects information about searches that people make online using Adform’s and Display & Video 360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adform**: Measured on the search term “adform”. - **Display & Video 360**: Measured on the search terms “display and video 360” and “displayvideo360”, summed into one figure. - [Adform profile](/demand/nz/brands/adform) - [Display & Video 360 profile](/demand/nz/brands/display-and-video-360) - [All programmatic advertising platforms in New Zealand](/demand/nz/categories/nz-programmatic-ad-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adform or Display & Video 360 more popular in search? In October 2026, Display & Video 360 had more branded searches than Adform among programmatic advertising platforms in New Zealand. Display & Video 360 had about 20 branded searches, while Adform had 10. Display & Video 360 made up 8.7% of all programmatic advertising platform searches we track, and Adform accounted for 4.3%. ## Cite this page Brandwave. "Adform vs Display & Video 360: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/adform-vs-display-and-video-360 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adform-vs-display-and-video-360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.