--- title: "Adform vs Amazon DSP: Which is more popular in New Zealand?" description: "Is Adform or Amazon DSP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adform-vs-amazon-dsp" publisher: "Brandwave" --- # Adform vs Amazon DSP: Which is more popular in New Zealand? Is Adform or Amazon DSP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adform and Amazon DSP - **Competitive set**: Programmatic advertising platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Adform Share of Search**: 4.3% - **Amazon DSP Share of Search**: 4.3% ## Is Adform or Amazon DSP more popular in search? - In October 2026, Adform and Amazon DSP were level in searches among programmatic advertising platforms in New Zealand, with an estimated 10 branded searches each, at 4.3% of the total each. - Adform was ahead of Amazon DSP in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Adform’s share of searches among programmatic advertising platforms in New Zealand moved from 2.9% to 4.3%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Amazon DSP’s share of searches among programmatic advertising platforms in New Zealand moved from 8.8% to 4.3%, and its estimated monthly branded searches moved from 30 to 10. ## Top programmatic advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adform was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon DSP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adform and Amazon DSP were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Display & Video 360 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | The Trade Desk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | StackAdapt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Adform | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon DSP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Criteo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about programmatic advertising platforms - Asked ChatGPT "Which programmatic advertising platform should I use in New Zealand?": 1. Display & Video 360, 2. The Trade Desk, 3. StackAdapt, 4. Adform - Asked ChatGPT "What are the best programmatic advertising platforms in New Zealand?": 1. Display & Video 360, 2. The Trade Desk, 3. StackAdapt, 4. Amazon DSP - Asked ChatGPT "What's the best programmatic advertising platform in New Zealand for a media team?": 1. Display & Video 360, 2. The Trade Desk, 3. Adform, 4. StackAdapt - Searched Google, AI Overview "programmatic advertising platform": 1. The Trade Desk, 2. Display & Video 360 - Searched Google, AI Overview "dsp platform": 1. The Trade Desk, 2. Display & Video 360, 3. Amazon DSP, 4. StackAdapt, 5. Adform Not named in any answer: Criteo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand programmatic advertising platforms in October 2026? - In October 2026, Adform gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%. - In October 2026, Amazon DSP gained share of searches among programmatic advertising platforms in New Zealand, from 3.2% to 4.3%. ## How has branded search for Adform and Amazon DSP changed in New Zealand over the last 12 months? | Month | Adform estimated searches | Adform Share of Search | Adform rank | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 2.9% | 6 | 30 | 8.8% | 4 | | Dec 2025 | 10 | 4.8% | 6 | 20 | 9.5% | 4 | | Jan 2026 | 10 | 3% | 5 | 40 | 12.1% | 3 | | Feb 2026 | 10 | 2.9% | 6 | 20 | 5.9% | 4 | | Mar 2026 | 10 | 2.4% | 6 | 20 | 4.9% | 4 | | Apr 2026 | 10 | 3.2% | 6 | 20 | 6.5% | 4 | | May 2026 | 10 | 3.3% | 6 | 20 | 6.7% | 4 | | Jun 2026 | 10 | 3.6% | 5 | 10 | 3.6% | 6 | | Jul 2026 | 10 | 4.2% | 4 | 10 | 4.2% | 5 | | Aug 2026 | 10 | 2.9% | 5 | 20 | 5.7% | 4 | | Sep 2026 | 10 | 3.2% | 5 | 10 | 3.2% | 6 | | Oct 2026 | 10 | 4.3% | 5 | 10 | 4.3% | 6 | ## How are Adform’s and Amazon DSP’s branded searches counted? Brandwave collects information about searches that people make online using Adform’s and Amazon DSP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adform**: Measured on the search term “adform”. - **Amazon DSP**: Measured on the search term “amazondsp”. - [Adform profile](/demand/nz/brands/adform) - [Amazon DSP profile](/demand/nz/brands/amazon-dsp) - [All programmatic advertising platforms in New Zealand](/demand/nz/categories/nz-programmatic-ad-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adform or Amazon DSP more popular in search? In October 2026, Adform and Amazon DSP were level in searches among programmatic advertising platforms in New Zealand, with an estimated 10 branded searches each, at 4.3% of the total each. ## Cite this page Brandwave. "Adform vs Amazon DSP: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/adform-vs-amazon-dsp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adform-vs-amazon-dsp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.