--- title: "Adecco vs Workbridge: Which is searched more in New Zealand?" description: "Is Adecco or Workbridge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adecco-vs-workbridge" publisher: "Brandwave" --- # Adecco vs Workbridge: Which is searched more in New Zealand? Is Adecco or Workbridge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adecco and Workbridge - **Competitive set**: Whanganui recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adecco Share of Search**: 8.8% - **Workbridge Share of Search**: 23.5% ## Is Adecco or Workbridge more popular in search? - In September 2026, Workbridge had more branded searches than Adecco among Whanganui recruitment agencies in New Zealand. Workbridge had about 80 branded searches, while Adecco had 30. Workbridge made up 23.5% of all Whanganui recruitment agency searches we track, and Adecco accounted for 8.8%. - Workbridge was ahead of Adecco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adecco’s share of searches among Whanganui recruitment agencies in New Zealand moved from 8.6% to 8.8%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Workbridge’s share of searches among Whanganui recruitment agencies in New Zealand moved from 25.7% to 23.5%, and its estimated monthly branded searches moved from 90 to 80. ## Top Whanganui recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adecco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Workbridge was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adecco was listed before Workbridge in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Outsourced Personnel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AWF | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PN Personnel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Adecco | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Workbridge | 5th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about Whanganui recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Whanganui, New Zealand?": 1. Outsourced Personnel, 2. AWF, 3. PN Personnel, 4. Adecco - Asked ChatGPT "What are the best recruitment agencies in Whanganui, New Zealand?": 1. Outsourced Personnel, 2. AWF, 3. Adecco, 4. Workbridge - Asked ChatGPT "What's the best recruitment agency in Whanganui, New Zealand for new staff?": 1. Outsourced Personnel, 2. AWF, 3. PN Personnel - Searched Google, AI Overview "recruitment agencies whanganui": 1. AWF, 2. Outsourced Personnel, 3. Workbridge - Searched Google, AI Overview "best recruitment agency whanganui": 1. Adecco, 2. AWF, 3. Workbridge Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Whanganui recruitment agencies in September 2026? - In September 2026, Adecco gained share of searches among Whanganui recruitment agencies in New Zealand, from 4.9% to 8.8%. - In September 2026, Workbridge gained share of searches among Whanganui recruitment agencies in New Zealand, from 22% to 23.5%. ## Month by month | Month | Adecco estimated searches | Adecco Share of Search | Adecco rank | Workbridge estimated searches | Workbridge Share of Search | Workbridge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 8.6% | 4 | 90 | 25.7% | 2 | | Nov 2025 | 20 | 4.8% | 4 | 80 | 19% | 2 | | Dec 2025 | 10 | 3.3% | 4 | 80 | 26.7% | 2 | | Jan 2026 | 10 | 3.4% | 4 | 80 | 27.6% | 2 | | Feb 2026 | 10 | 2.7% | 4 | 70 | 18.9% | 2 | | Mar 2026 | 40 | 9.8% | 3 | 90 | 22% | 2 | | Apr 2026 | 20 | 8.3% | 4 | 80 | 33.3% | 2 | | May 2026 | 10 | 3% | 4 | 100 | 30.3% | 2 | | Jun 2026 | 10 | 2.9% | 4 | 90 | 25.7% | 2 | | Jul 2026 | 20 | 7.1% | 4 | 90 | 32.1% | 2 | | Aug 2026 | 20 | 4.9% | 4 | 90 | 22% | 2 | | Sep 2026 | 30 | 8.8% | 4 | 80 | 23.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adecco’s and Workbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adecco**: Measured on the search terms “adecco”, “adecco personnel ltd”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - **Workbridge**: Measured on the search terms “work bridge”, “work bridge jobs”, “workbridge”, “workbridge jobs”, “workbridge wanganui” and “workbridge whanganui”, summed into one figure. - [Adecco profile](/demand/nz/brands/adecco) - [Workbridge profile](/demand/nz/brands/workbridge) - [All Whanganui recruitment agencies in New Zealand](/demand/nz/locations/whanganui/recruitment-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adecco or Workbridge more popular in search? In September 2026, Workbridge had more branded searches than Adecco among Whanganui recruitment agencies in New Zealand. Workbridge had about 80 branded searches, while Adecco had 30. Workbridge made up 23.5% of all Whanganui recruitment agency searches we track, and Adecco accounted for 8.8%. ## Cite this page Brandwave. "Adecco vs Workbridge: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adecco-vs-workbridge This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adecco-vs-workbridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.