--- title: "Adecco vs People Passion: Which is searched more in New Zealand?" description: "Is Adecco or People Passion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adecco-vs-people-passion" publisher: "Brandwave" --- # Adecco vs People Passion: Which is searched more in New Zealand? Is Adecco or People Passion more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adecco and People Passion - **Competitive set**: New Plymouth recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adecco Share of Search**: 21.4% - **People Passion Share of Search**: 9.5% ## Is Adecco or People Passion more popular in search? - In September 2026, Adecco had more branded searches than People Passion among New Plymouth recruitment agencies in New Zealand. Adecco had about 90 branded searches, while People Passion had 40. Adecco made up 21.4% of all New Plymouth recruitment agency searches we track, and People Passion accounted for 9.5%. - Adecco was ahead of People Passion in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adecco’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 31.4% to 21.4%, and its estimated monthly branded searches moved from 110 to 90. - Across the 12 months ending September 2026, People Passion’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 11.4% to 9.5%, and its estimated monthly branded searches held steady at 40. ## Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Adecco was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. People Passion was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Adecco was listed before People Passion in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OneStaff | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Adecco | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | NES Fircroft | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | People Passion | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Moxie Executive Search | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Naki Labour Hire | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | NZ Labour Hire | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Recruitment 360 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Action Personnel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Easy Jobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in New Plymouth, New Zealand?": 1. OneStaff, 2. People Passion, 3. NES Fircroft, 4. Moxie Executive Search - Asked ChatGPT "What are the best recruitment agencies in New Plymouth, New Zealand?": 1. OneStaff, 2. Adecco, 3. Naki Labour Hire, 4. NES Fircroft, 5. Moxie Executive Search, 6. People Passion - Asked ChatGPT "What's the best recruitment agency in New Plymouth, New Zealand for a new employee?": 1. OneStaff, 2. Adecco, 3. NES Fircroft, 4. Moxie Executive Search - Searched Google, AI Overview "new plymouth recruitment nz": 1. OneStaff, 2. Adecco, 3. Naki Labour Hire Not named in any answer: NZ Labour Hire, Recruitment 360, Action Personnel and Easy Jobs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026? - In September 2026, OneStaff overtook Adecco to become the leader among New Plymouth recruitment agencies in New Zealand, with 31% of the searches. - In September 2026, Naki Labour Hire overtook People Passion and 2 others to rank 3rd among New Plymouth recruitment agencies in New Zealand, with 9.5% of the searches. - In September 2026, People Passion lost share of searches among New Plymouth recruitment agencies in New Zealand, from 17.9% to 9.5%. - In September 2026, Adecco lost share of searches among New Plymouth recruitment agencies in New Zealand, from 25.6% to 21.4%. ## Month by month | Month | Adecco estimated searches | Adecco Share of Search | Adecco rank | People Passion estimated searches | People Passion Share of Search | People Passion rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 31.4% | 1 | 40 | 11.4% | 4 | | Nov 2025 | 50 | 14.7% | 2 | 50 | 14.7% | 3 | | Dec 2025 | 60 | 27.3% | 1 | 20 | 9.1% | 6 | | Jan 2026 | 90 | 24.3% | 2 | 40 | 10.8% | 4 | | Feb 2026 | 80 | 22.2% | 2 | 50 | 13.9% | 3 | | Mar 2026 | 80 | 22.9% | 2 | 40 | 11.4% | 4 | | Apr 2026 | 80 | 25% | 2 | 20 | 6.3% | 5 | | May 2026 | 120 | 30.8% | 1 | 40 | 10.3% | 4 | | Jun 2026 | 90 | 27.3% | 1 | 70 | 21.2% | 3 | | Jul 2026 | 70 | 21.2% | 2 | 50 | 15.2% | 3 | | Aug 2026 | 100 | 25.6% | 1 | 70 | 17.9% | 3 | | Sep 2026 | 90 | 21.4% | 2 | 40 | 9.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Adecco’s and People Passion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adecco**: Measured on the search terms “adecco”, “adecco employment services”, “adecco labour hire”, “adecco personnel ltd”, “adecco recruitment”, “adecco temp agency”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - **People Passion**: Measured on the search term “people passion”. - [Adecco profile](/demand/nz/brands/adecco) - [People Passion profile](/demand/nz/brands/people-passion) - [All New Plymouth recruitment agencies in New Zealand](/demand/nz/locations/new-plymouth/recruitment-agencies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adecco or People Passion more popular in search? In September 2026, Adecco had more branded searches than People Passion among New Plymouth recruitment agencies in New Zealand. Adecco had about 90 branded searches, while People Passion had 40. Adecco made up 21.4% of all New Plymouth recruitment agency searches we track, and People Passion accounted for 9.5%. ## Cite this page Brandwave. "Adecco vs People Passion: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adecco-vs-people-passion This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adecco-vs-people-passion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.