--- title: "Adecco vs Peak Recruitment: Which is searched more in New Zealand?" description: "Is Adecco or Peak Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adecco-vs-peak-recruitment" publisher: "Brandwave" --- # Adecco vs Peak Recruitment: Which is searched more in New Zealand? Is Adecco or Peak Recruitment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adecco and Peak Recruitment - **Competitive set**: Whangarei recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adecco Share of Search**: 37% - **Peak Recruitment Share of Search**: 3.7% ## Is Adecco or Peak Recruitment more popular in search? - In September 2026, Adecco had more branded searches than Peak Recruitment among whangarei recruitment agencies in New Zealand. Adecco had about 100 branded searches, while Peak Recruitment had 10. Adecco made up 37% of all whangarei recruitment agency searches we track, and Peak Recruitment accounted for 3.7%. - Adecco was ahead of Peak Recruitment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adecco’s share of searches among whangarei recruitment agencies in New Zealand moved from 28.1% to 37%, and its estimated monthly branded searches moved from 90 to 100. - Across the 12 months ending September 2026, Peak Recruitment’s share of searches among whangarei recruitment agencies in New Zealand moved from 0% to 3.7%, and its estimated monthly branded searches moved from 0 to 10. ## Top whangarei recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Adecco was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Peak Recruitment was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Adecco was listed before Peak Recruitment in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dynamic Personnel | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Adecco | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Direction Recruitment | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | AWF | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Peak Recruitment | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about whangarei recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Whangārei, New Zealand?": 1. Dynamic Personnel, 2. Adecco, 3. Direction Recruitment, 4. AWF, 5. Peak Recruitment - Asked ChatGPT "What are the best recruitment agencies in Whangārei, New Zealand?": 1. Dynamic Personnel, 2. Adecco, 3. AWF, 4. Direction Recruitment, 5. Peak Recruitment - Asked ChatGPT "What's the best recruitment agency in Whangārei, New Zealand for a local job opening?": 1. Dynamic Personnel, 2. Adecco, 3. Direction Recruitment, 4. AWF - Searched Google, AI Overview "best whangarei recruiters": 1. Direction Recruitment Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand whangarei recruitment agencies in September 2026? - In September 2026, Adecco gained share of searches among whangarei recruitment agencies in New Zealand, from 32.1% to 37%. - Peak Recruitment’s share of searches among whangarei recruitment agencies in New Zealand has gained ground for 3 months in a row, from 0% to 3.7% in September 2026. ## Month by month | Month | Adecco estimated searches | Adecco Share of Search | Adecco rank | Peak Recruitment estimated searches | Peak Recruitment Share of Search | Peak Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 28.1% | 2 | 0 | 0% | 5 | | Nov 2025 | 70 | 20% | 3 | 0 | 0% | 5 | | Dec 2025 | 100 | 38.5% | 1 | 0 | 0% | 5 | | Jan 2026 | 130 | 37.1% | 1 | 10 | 2.9% | 5 | | Feb 2026 | 140 | 40% | 1 | 10 | 2.9% | 5 | | Mar 2026 | 90 | 29% | 2 | 0 | 0% | 5 | | Apr 2026 | 60 | 23.1% | 3 | 0 | 0% | 5 | | May 2026 | 110 | 35.5% | 1 | 0 | 0% | 5 | | Jun 2026 | 130 | 38.2% | 1 | 0 | 0% | 5 | | Jul 2026 | 110 | 36.7% | 1 | 10 | 3.3% | 5 | | Aug 2026 | 90 | 32.1% | 1 | 10 | 3.6% | 5 | | Sep 2026 | 100 | 37% | 1 | 10 | 3.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Adecco’s and Peak Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco employment services”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco personnel ltd”, “adecco property management”, “adecco recruitment”, “adecco temp agency”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - **Peak Recruitment**: Measured on the search term “peak recruitment”. - [Adecco profile](/demand/nz/brands/adecco) - [Peak Recruitment profile](/demand/nz/brands/peak-recruitment) - [All whangarei recruitment agencies in New Zealand](/demand/nz/locations/whangarei/recruitment-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adecco or Peak Recruitment more popular in search? In September 2026, Adecco had more branded searches than Peak Recruitment among whangarei recruitment agencies in New Zealand. Adecco had about 100 branded searches, while Peak Recruitment had 10. Adecco made up 37% of all whangarei recruitment agency searches we track, and Peak Recruitment accounted for 3.7%. ## Cite this page Brandwave. "Adecco vs Peak Recruitment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adecco-vs-peak-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adecco-vs-peak-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.