--- title: "Adecco vs Outsourced Personnel: Which is searched more in New Zealand?" description: "Is Adecco or Outsourced Personnel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adecco-vs-outsourced-personnel" publisher: "Brandwave" --- # Adecco vs Outsourced Personnel: Which is searched more in New Zealand? Is Adecco or Outsourced Personnel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whanganui recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adecco and Outsourced Personnel - **Competitive set**: Whanganui recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adecco Share of Search**: 8.8% - **Outsourced Personnel Share of Search**: 17.6% ## Is Adecco or Outsourced Personnel more popular in search? - In September 2026, Outsourced Personnel had more branded searches than Adecco among Whanganui recruitment agencies in New Zealand. Outsourced Personnel had about 60 branded searches, while Adecco had 30. Outsourced Personnel made up 17.6% of all Whanganui recruitment agency searches we track, and Adecco accounted for 8.8%. - Outsourced Personnel was ahead of Adecco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adecco’s share of searches among Whanganui recruitment agencies in New Zealand moved from 8.6% to 8.8%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Outsourced Personnel’s share of searches among Whanganui recruitment agencies in New Zealand moved from 14.3% to 17.6%, and its estimated monthly branded searches moved from 50 to 60. ## Top Whanganui recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outsourced Personnel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adecco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Outsourced Personnel was listed before Adecco in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Outsourced Personnel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AWF | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | PN Personnel | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Adecco | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Workbridge | 5th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about Whanganui recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Whanganui, New Zealand?": 1. Outsourced Personnel, 2. AWF, 3. PN Personnel, 4. Adecco - Asked ChatGPT "What are the best recruitment agencies in Whanganui, New Zealand?": 1. Outsourced Personnel, 2. AWF, 3. Adecco, 4. Workbridge - Asked ChatGPT "What's the best recruitment agency in Whanganui, New Zealand for new staff?": 1. Outsourced Personnel, 2. AWF, 3. PN Personnel - Searched Google, AI Overview "recruitment agencies whanganui": 1. AWF, 2. Outsourced Personnel, 3. Workbridge - Searched Google, AI Overview "best recruitment agency whanganui": 1. Adecco, 2. AWF, 3. Workbridge Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Whanganui recruitment agencies in September 2026? - In September 2026, Adecco gained share of searches among Whanganui recruitment agencies in New Zealand, from 4.9% to 8.8%. - In September 2026, Outsourced Personnel gained share of searches among Whanganui recruitment agencies in New Zealand, from 14.6% to 17.6%. ## Month by month | Month | Adecco estimated searches | Adecco Share of Search | Adecco rank | Outsourced Personnel estimated searches | Outsourced Personnel Share of Search | Outsourced Personnel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 8.6% | 4 | 50 | 14.3% | 3 | | Nov 2025 | 20 | 4.8% | 4 | 50 | 11.9% | 3 | | Dec 2025 | 10 | 3.3% | 4 | 50 | 16.7% | 3 | | Jan 2026 | 10 | 3.4% | 4 | 50 | 17.2% | 3 | | Feb 2026 | 10 | 2.7% | 4 | 30 | 8.1% | 3 | | Mar 2026 | 40 | 9.8% | 3 | 40 | 9.8% | 4 | | Apr 2026 | 20 | 8.3% | 4 | 30 | 12.5% | 3 | | May 2026 | 10 | 3% | 4 | 50 | 15.2% | 3 | | Jun 2026 | 10 | 2.9% | 4 | 40 | 11.4% | 3 | | Jul 2026 | 20 | 7.1% | 4 | 40 | 14.3% | 3 | | Aug 2026 | 20 | 4.9% | 4 | 60 | 14.6% | 3 | | Sep 2026 | 30 | 8.8% | 4 | 60 | 17.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Adecco’s and Outsourced Personnel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adecco**: Measured on the search terms “adecco”, “adecco personnel ltd”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - **Outsourced Personnel**: Measured on the search terms “outsourced personnel” and “outsourced personnel whanganui”, summed into one figure. - [Adecco profile](/demand/nz/brands/adecco) - [Outsourced Personnel profile](/demand/nz/brands/outsourced-personnel) - [All Whanganui recruitment agencies in New Zealand](/demand/nz/locations/whanganui/recruitment-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adecco or Outsourced Personnel more popular in search? In September 2026, Outsourced Personnel had more branded searches than Adecco among Whanganui recruitment agencies in New Zealand. Outsourced Personnel had about 60 branded searches, while Adecco had 30. Outsourced Personnel made up 17.6% of all Whanganui recruitment agency searches we track, and Adecco accounted for 8.8%. ## Cite this page Brandwave. "Adecco vs Outsourced Personnel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adecco-vs-outsourced-personnel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adecco-vs-outsourced-personnel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.