--- title: "Adecco vs Direction Recruitment: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adecco or Direction Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adecco-vs-direction-recruitment" publisher: "Brandwave" --- # Adecco vs Direction Recruitment: Which is more popular by branded search in New Zealand? Which is more popular in search, Adecco or Direction Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adecco and Direction Recruitment - **Competitive set**: Whangarei recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adecco Share of Search**: 57.1% - **Direction Recruitment Share of Search**: 28.6% ## Which is more popular in search, Adecco or Direction Recruitment? - In August 2026, Adecco had more branded searches than Direction Recruitment among whangarei recruitment agencies in New Zealand. Adecco was estimated to have 120 branded searches compared to Direction Recruitment’s 60, and held a 57.1% Share of Search versus Direction Recruitment’s 28.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Direction Recruitment took it in November 2025, Adecco took it in December 2025. - Across the 11 months ending August 2026, Adecco’s estimated Share of Search among whangarei recruitment agencies in New Zealand moved from 52% to 57.1%, and its estimated monthly branded searches moved from 130 to 120. - Across the 11 months ending August 2026, Direction Recruitment’s estimated Share of Search among whangarei recruitment agencies in New Zealand moved from 32% to 28.6%, and its estimated monthly branded searches moved from 80 to 60. ## How did search popularity change for New Zealand whangarei recruitment agencies in August 2026? - In August 2026, Direction Recruitment gained estimated Share of Search among whangarei recruitment agencies in New Zealand, from 22.2% to 28.6%. - In August 2026, Adecco lost estimated Share of Search among whangarei recruitment agencies in New Zealand, from 59.3% to 57.1%. ## Month by month | Month | Adecco estimated searches | Adecco Share of Search | Adecco rank | Direction Recruitment estimated searches | Direction Recruitment Share of Search | Direction Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 52% | 1 | 80 | 32% | 2 | | Nov 2025 | 100 | 37% | 2 | 110 | 40.7% | 1 | | Dec 2025 | 170 | 70.8% | 1 | 50 | 20.8% | 2 | | Jan 2026 | 190 | 61.3% | 1 | 90 | 29% | 2 | | Feb 2026 | 210 | 65.6% | 1 | 70 | 21.9% | 2 | | Mar 2026 | 120 | 52.2% | 1 | 70 | 30.4% | 2 | | Apr 2026 | 110 | 50% | 1 | 90 | 40.9% | 2 | | May 2026 | 180 | 62.1% | 1 | 80 | 27.6% | 2 | | Jun 2026 | 180 | 60% | 1 | 80 | 26.7% | 2 | | Jul 2026 | 160 | 59.3% | 1 | 60 | 22.2% | 2 | | Aug 2026 | 120 | 57.1% | 1 | 60 | 28.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adecco’s and Direction Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco accounting jobs”, “adecco co nz”, “adecco dunedin”, “adecco employment”, “adecco employment agency”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco near me”, “adecco near me jobs”, “adecco nelson”, “adecco new plymouth”, “adecco new zealand”, “adecco nz”, “adecco nz jobs”, “adecco online”, “adecco online jobs”, “adecco palmerston north”, “adecco personnel ltd”, “adecco positions”, “adecco property management”, “adecco recruitment”, “adecco recruitment agency”, “adecco recruitment nz”, “adecco temp agency”, “adecco wanganui”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - **Direction Recruitment**: Measured on the search terms “direction recruitment”, “direction recruitment new zealand”, “direction recruitment nz”, “direction recruitment whangarei” and “directionrecruitment”, summed into one figure. - [Adecco profile](/demand/nz/brands/adecco) - [Direction Recruitment profile](/demand/nz/brands/direction-recruitment) - [All whangarei recruitment agencies in New Zealand](/demand/nz/locations/whangarei/recruitment-agencies): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adecco or Direction Recruitment? In August 2026, Adecco had more branded searches than Direction Recruitment among whangarei recruitment agencies in New Zealand. Adecco was estimated to have 120 branded searches compared to Direction Recruitment’s 60, and held a 57.1% Share of Search versus Direction Recruitment’s 28.6%. ## Cite this page Brandwave. "Adecco vs Direction Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adecco-vs-direction-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adecco-vs-direction-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.