--- title: "AddStaff vs Tradestaff: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AddStaff or Tradestaff? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/addstaff-vs-tradestaff" publisher: "Brandwave" --- # AddStaff vs Tradestaff: Which is more popular by branded search in New Zealand? Which is more popular in search, AddStaff or Tradestaff? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AddStaff and Tradestaff - **Competitive set**: Queenstown recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **AddStaff Share of Search**: 0.18% - **Tradestaff Share of Search**: 30.2% ## Which is more popular in search, AddStaff or Tradestaff? - In August 2026, Tradestaff had more branded searches than AddStaff among queenstown recruitment agencies in New Zealand. Tradestaff was estimated to have 6.6K branded searches compared to AddStaff’s 40, and held a 30.2% Share of Search versus AddStaff’s 0.18%. - Tradestaff was ahead of AddStaff in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AddStaff’s estimated Share of Search among queenstown recruitment agencies in New Zealand moved from 0.29% to 0.18%, and its estimated monthly branded searches moved from 60 to 40. - Across the 11 months ending August 2026, Tradestaff’s estimated Share of Search among queenstown recruitment agencies in New Zealand moved from 26.2% to 30.2%, and its estimated monthly branded searches moved from 5.5K to 6.6K. ## How did search popularity change for New Zealand queenstown recruitment agencies in August 2026? - In August 2026, Tradestaff gained estimated Share of Search among queenstown recruitment agencies in New Zealand, from 28.6% to 30.2%. - Estimated monthly branded searches for AddStaff in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026. ## Month by month | Month | AddStaff estimated searches | AddStaff Share of Search | AddStaff rank | Tradestaff estimated searches | Tradestaff Share of Search | Tradestaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60 | 0.29% | 6 | 5.5K | 26.2% | 2 | | Nov 2025 | 90 | 0.42% | 6 | 6.6K | 30.8% | 2 | | Dec 2025 | 50 | 0.31% | 6 | 4.5K | 28.2% | 2 | | Jan 2026 | 60 | 0.28% | 6 | 6.6K | 30.4% | 2 | | Feb 2026 | 40 | 0.19% | 6 | 5.6K | 26.9% | 2 | | Mar 2026 | 50 | 0.22% | 6 | 6.9K | 30.6% | 2 | | Apr 2026 | 70 | 0.37% | 6 | 5.9K | 30.9% | 2 | | May 2026 | 70 | 0.31% | 6 | 6.8K | 30.3% | 2 | | Jun 2026 | 60 | 0.27% | 6 | 6.9K | 30.9% | 2 | | Jul 2026 | 60 | 0.25% | 6 | 6.8K | 28.6% | 2 | | Aug 2026 | 40 | 0.18% | 6 | 6.6K | 30.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AddStaff’s and Tradestaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AddStaff**: Measured on the search terms “addstaff”, “addstaff jobs”, “addstaff nz” and “addstaff queenstown”, summed into one figure. - **Tradestaff**: Measured on the search terms “trade staff”, “trade staff recruitment”, “tradestaff”, “tradestaff cambridge”, “tradestaff co nz”, “tradestaff jobs”, “tradestaff near me”, “tradestaff new zealand”, “tradestaff nz”, “tradestaff payroll”, “tradestaff queenstown”, “tradestaff recruitment”, “tradestaff taupo”, “tradestaff whakatane” and “tradestaff.co.nz”, summed into one figure. - [AddStaff profile](/demand/nz/brands/addstaff) - [Tradestaff profile](/demand/nz/brands/tradestaff) - [All queenstown recruitment agencies in New Zealand](/demand/nz/categories/nz-queenstown-recruitment-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AddStaff or Tradestaff? In August 2026, Tradestaff had more branded searches than AddStaff among queenstown recruitment agencies in New Zealand. Tradestaff was estimated to have 6.6K branded searches compared to AddStaff’s 40, and held a 30.2% Share of Search versus AddStaff’s 0.18%. ## Cite this page Brandwave. "AddStaff vs Tradestaff: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/addstaff-vs-tradestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/addstaff-vs-tradestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.