---
title: "AddStaff vs Blokhaus: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AddStaff or Blokhaus? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/addstaff-vs-blokhaus"
publisher: "Brandwave"
---

# AddStaff vs Blokhaus: Which is more popular by branded search in New Zealand?

Which is more popular in search, AddStaff or Blokhaus? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AddStaff and Blokhaus
- **Competitive set**: Queenstown recruitment agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AddStaff Share of Search**: 0.18%
- **Blokhaus Share of Search**: 1.1%

## Which is more popular in search, AddStaff or Blokhaus?

- In August 2026, Blokhaus had more branded searches than AddStaff among queenstown recruitment agencies in New Zealand. Blokhaus was estimated to have 250 branded searches compared to AddStaff’s 40, and held a 1.1% Share of Search versus AddStaff’s 0.18%.
- Blokhaus was ahead of AddStaff in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AddStaff’s estimated Share of Search among queenstown recruitment agencies in New Zealand moved from 0.29% to 0.18%, and its estimated monthly branded searches moved from 60 to 40.
- Across the 11 months ending August 2026, Blokhaus’ estimated Share of Search among queenstown recruitment agencies in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 230 to 250.

## How did search popularity change for New Zealand queenstown recruitment agencies in August 2026?

- Blokhaus’ estimated Share of Search among queenstown recruitment agencies in New Zealand has lost ground for 3 months in a row, from 1.9% to 1.1% in August 2026.
- Estimated monthly branded searches for AddStaff in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

## Month by month

| Month | AddStaff estimated searches | AddStaff Share of Search | AddStaff rank | Blokhaus estimated searches | Blokhaus Share of Search | Blokhaus rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 0.29% | 6 | 230 | 1.1% | 5 |
| Nov 2025 | 90 | 0.42% | 6 | 260 | 1.2% | 5 |
| Dec 2025 | 50 | 0.31% | 6 | 170 | 1.1% | 5 |
| Jan 2026 | 60 | 0.28% | 6 | 170 | 0.78% | 5 |
| Feb 2026 | 40 | 0.19% | 6 | 210 | 1% | 5 |
| Mar 2026 | 50 | 0.22% | 6 | 240 | 1.1% | 5 |
| Apr 2026 | 70 | 0.37% | 6 | 230 | 1.2% | 5 |
| May 2026 | 70 | 0.31% | 6 | 440 | 1.9% | 5 |
| Jun 2026 | 60 | 0.27% | 6 | 320 | 1.4% | 5 |
| Jul 2026 | 60 | 0.25% | 6 | 290 | 1.2% | 5 |
| Aug 2026 | 40 | 0.18% | 6 | 250 | 1.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AddStaff’s and Blokhaus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AddStaff**: Measured on the search terms “addstaff”, “addstaff jobs”, “addstaff nz” and “addstaff queenstown”, summed into one figure.
- **Blokhaus**: Measured on the search terms “blokhaus”, “blokhaus nz” and “blokhaus recruitment”, summed into one figure.

- [AddStaff profile](/demand/nz/brands/addstaff)
- [Blokhaus profile](/demand/nz/brands/blokhaus)
- [All queenstown recruitment agencies in New Zealand](/demand/nz/categories/nz-queenstown-recruitment-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AddStaff or Blokhaus?

In August 2026, Blokhaus had more branded searches than AddStaff among queenstown recruitment agencies in New Zealand. Blokhaus was estimated to have 250 branded searches compared to AddStaff’s 40, and held a 1.1% Share of Search versus AddStaff’s 0.18%.

## Cite this page

Brandwave. "AddStaff vs Blokhaus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/addstaff-vs-blokhaus

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/addstaff-vs-blokhaus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.