---
title: "Add Value Renovations vs Smith & Sons: Which is searched more in New Zealand?"
description: "Is Add Value Renovations or Smith & Sons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland renovation builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/add-value-renovations-vs-smith-sons"
publisher: "Brandwave"
---

# Add Value Renovations vs Smith & Sons: Which is searched more in New Zealand?

Is Add Value Renovations or Smith & Sons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland renovation builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Add Value Renovations and Smith & Sons
- **Competitive set**: Auckland renovation builders
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Add Value Renovations Share of Search**: 10.7%
- **Smith & Sons Share of Search**: 7.6%

## Is Add Value Renovations or Smith & Sons more popular in search?

- In September 2026, Add Value Renovations had more branded searches than Smith & Sons among Auckland renovation builders in New Zealand. Add Value Renovations had about 140 branded searches, while Smith & Sons had 100. Add Value Renovations made up 10.7% of all Auckland renovation builder searches we track, and Smith & Sons accounted for 7.6%.
- The lead changed hands 5 times in the 12 months ending September 2026: Add Value Renovations took it in November 2025, Smith & Sons took it in December 2025, Add Value Renovations took it in April 2026, Smith & Sons took it in July 2026, Add Value Renovations took it in August 2026.
- Across the 12 months ending September 2026, Add Value Renovations’ share of searches among Auckland renovation builders in New Zealand moved from 3.8% to 10.7%, and its estimated monthly branded searches moved from 50 to 140.
- Across the 12 months ending September 2026, Smith & Sons’ share of searches among Auckland renovation builders in New Zealand moved from 6.2% to 7.6%, and its estimated monthly branded searches moved from 80 to 100.

## Top Auckland renovation builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Add Value Renovations was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Smith & Sons did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Renovation Team | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Superior Renovations | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Add Value Renovations | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Manor Projects | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Licensed Renovations | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Reliable Renovations | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Lewis Build | 7th | 2 of 3 | 1 of 1 | 3 of 4 |
| Refresh Renovations | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Smith & Sons | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about Auckland renovation builders

- Asked ChatGPT "Which renovation builder should I hire in Auckland, New Zealand?": 1. The Renovation Team, 2. Add Value Renovations, 3. Licensed Renovations, 4. Superior Renovations
- Asked ChatGPT "What are the best renovation builders in Auckland, New Zealand?": 1. The Renovation Team, 2. Reliable Renovations, 3. Superior Renovations, 4. Add Value Renovations, 5. Licensed Renovations, 6. Manor Projects, 7. Lewis Build
- Asked ChatGPT "What's the best renovation builder in Auckland, New Zealand for home renovation?": 1. The Renovation Team, 2. Manor Projects, 3. Superior Renovations, 4. Lewis Build
- Searched Google, AI Overview "home builders auckland": 1. Lewis Build

Not named in any answer: Refresh Renovations and Smith & Sons.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand Auckland renovation builders in September 2026?

- In September 2026, Add Value Renovations gained share of searches among Auckland renovation builders in New Zealand, from 9.7% to 10.7%.
- In September 2026, Smith & Sons lost share of searches among Auckland renovation builders in New Zealand, from 9% to 7.6%.

## Month by month

| Month | Add Value Renovations estimated searches | Add Value Renovations Share of Search | Add Value Renovations rank | Smith & Sons estimated searches | Smith & Sons Share of Search | Smith & Sons rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 3.8% | 7 | 80 | 6.2% | 3 |
| Nov 2025 | 70 | 5.7% | 3 | 60 | 4.9% | 6 |
| Dec 2025 | 30 | 4% | 6 | 60 | 8% | 3 |
| Jan 2026 | 70 | 5.9% | 4 | 90 | 7.6% | 3 |
| Feb 2026 | 50 | 4.7% | 7 | 70 | 6.5% | 6 |
| Mar 2026 | 90 | 6.5% | 4 | 100 | 7.2% | 3 |
| Apr 2026 | 90 | 8.1% | 3 | 80 | 7.2% | 4 |
| May 2026 | 90 | 7.3% | 3 | 70 | 5.6% | 7 |
| Jun 2026 | 110 | 6.4% | 4 | 100 | 5.8% | 5 |
| Jul 2026 | 90 | 6.2% | 5 | 110 | 7.5% | 4 |
| Aug 2026 | 140 | 9.7% | 3 | 130 | 9% | 4 |
| Sep 2026 | 140 | 10.7% | 3 | 100 | 7.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Add Value Renovations’ and Smith & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Add Value Renovations**: Measured on the search term “add value renovations”.
- **Smith & Sons**: Measured on the search terms “smith & sons”, “smith and sons”, “smith sons renovations”, “smith&sons”, “smithandsons” and “smithsons”, summed into one figure.

- [Add Value Renovations profile](/demand/nz/brands/add-value-renovations)
- [Smith & Sons profile](/demand/nz/brands/smith-sons)
- [All Auckland renovation builders in New Zealand](/demand/nz/locations/auckland/renovation-builders): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Add Value Renovations or Smith & Sons more popular in search?

In September 2026, Add Value Renovations had more branded searches than Smith & Sons among Auckland renovation builders in New Zealand. Add Value Renovations had about 140 branded searches, while Smith & Sons had 100. Add Value Renovations made up 10.7% of all Auckland renovation builder searches we track, and Smith & Sons accounted for 7.6%.

## Cite this page

Brandwave. "Add Value Renovations vs Smith & Sons: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/add-value-renovations-vs-smith-sons

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/add-value-renovations-vs-smith-sons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.