--- title: "AdBlock vs Adblock Plus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, AdBlock or Adblock Plus? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adblock-vs-adblock-plus" publisher: "Brandwave" --- # AdBlock vs Adblock Plus: Which is more popular by branded search in New Zealand? Which is more popular in search, AdBlock or Adblock Plus? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: AdBlock and Adblock Plus - **Competitive set**: Ad blockers - **Market**: New Zealand - **Month measured**: Aug 2026 - **AdBlock Share of Search**: 42.8% - **Adblock Plus Share of Search**: 3.8% ## Which is more popular in search, AdBlock or Adblock Plus? - In August 2026, AdBlock had more branded searches than Adblock Plus among ad blockers in New Zealand. AdBlock was estimated to have 6.8K branded searches compared to Adblock Plus’ 610, and held a 42.8% Share of Search versus Adblock Plus’ 3.8%. - AdBlock was ahead of Adblock Plus in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, AdBlock’s estimated Share of Search among ad blockers in New Zealand moved from 43.4% to 42.8%, and its estimated monthly branded searches moved from 6.2K to 6.8K. - Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand moved from 6.2% to 3.8%, and its estimated monthly branded searches moved from 880 to 610. ## How did search popularity change for New Zealand ad blockers in August 2026? - In August 2026, AdBlock overtook uBlock Origin to take the highest estimated Share of Search among ad blockers in New Zealand, at 42.8%. - In August 2026, Adblock Plus lost estimated Share of Search among ad blockers in New Zealand, from 4.4% to 3.8%. ## Month by month | Month | AdBlock estimated searches | AdBlock Share of Search | AdBlock rank | Adblock Plus estimated searches | Adblock Plus Share of Search | Adblock Plus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.2K | 43.4% | 1 | 880 | 6.2% | 4 | | Nov 2025 | 6K | 44.5% | 1 | 810 | 6% | 4 | | Dec 2025 | 5.8K | 43.5% | 1 | 960 | 7.1% | 4 | | Jan 2026 | 6.1K | 43% | 1 | 980 | 6.9% | 4 | | Feb 2026 | 6.1K | 43.2% | 1 | 1K | 7.2% | 4 | | Mar 2026 | 6.4K | 42.1% | 1 | 1.1K | 7.2% | 4 | | Apr 2026 | 6.6K | 41.8% | 1 | 1.1K | 7% | 4 | | May 2026 | 7.1K | 37.7% | 2 | 1K | 5.4% | 4 | | Jun 2026 | 7K | 38.4% | 2 | 850 | 4.6% | 4 | | Jul 2026 | 7.7K | 41% | 2 | 820 | 4.4% | 4 | | Aug 2026 | 6.8K | 42.8% | 1 | 610 | 3.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using AdBlock’s and Adblock Plus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **AdBlock**: Measured on the search terms “adblock”, “adblock ad blocker”, “adblock adblock”, “adblock block ads”, “adblock browser extension”, “adblock chrome”, “adblock chrome extension”, “adblock ext”, “adblock u origin”, “foxfire adblock”, “total adblock”, “total adblock ad blocker” and “twitch adblock”, summed into one figure. - **Adblock Plus**: Measured on the search terms “adblock plus browser extension”, “adblock plus chrome”, “adblock plus for chromebook”, “adblockplus”, “adblockplus ad blocker” and “adblockplus org”, summed into one figure. - [AdBlock profile](/demand/nz/brands/adblock) - [Adblock Plus profile](/demand/nz/brands/adblock-plus) - [All ad blockers in New Zealand](/demand/nz/categories/nz-ad-blockers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, AdBlock or Adblock Plus? In August 2026, AdBlock had more branded searches than Adblock Plus among ad blockers in New Zealand. AdBlock was estimated to have 6.8K branded searches compared to Adblock Plus’ 610, and held a 42.8% Share of Search versus Adblock Plus’ 3.8%. ## Cite this page Brandwave. "AdBlock vs Adblock Plus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adblock-vs-adblock-plus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adblock-vs-adblock-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.