---
title: "Adblock Plus vs Ghostery: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Adblock Plus or Ghostery? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adblock-plus-vs-ghostery"
publisher: "Brandwave"
---

# Adblock Plus vs Ghostery: Which is more popular by branded search in New Zealand?

Which is more popular in search, Adblock Plus or Ghostery? Compare estimated monthly branded-search demand and Share of Search inside the Ad blockers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adblock Plus and Ghostery
- **Competitive set**: Ad blockers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Adblock Plus Share of Search**: 3.8%
- **Ghostery Share of Search**: 1%

## Which is more popular in search, Adblock Plus or Ghostery?

- In August 2026, Adblock Plus had more branded searches than Ghostery among ad blockers in New Zealand. Adblock Plus was estimated to have 610 branded searches compared to Ghostery’s 160, and held a 3.8% Share of Search versus Ghostery’s 1%.
- Adblock Plus was ahead of Ghostery in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adblock Plus’ estimated Share of Search among ad blockers in New Zealand moved from 6.2% to 3.8%, and its estimated monthly branded searches moved from 880 to 610.
- Across the 11 months ending August 2026, Ghostery’s estimated Share of Search among ad blockers in New Zealand moved from 1.8% to 1%, and its estimated monthly branded searches moved from 260 to 160.

## How did search popularity change for New Zealand ad blockers in August 2026?

- In August 2026, Adblock Plus lost estimated Share of Search among ad blockers in New Zealand, from 4.4% to 3.8%.
- Ghostery’s estimated Share of Search among ad blockers in New Zealand has lost ground for 3 months in a row, from 1.7% to 1% in August 2026.

## Month by month

| Month | Adblock Plus estimated searches | Adblock Plus Share of Search | Adblock Plus rank | Ghostery estimated searches | Ghostery Share of Search | Ghostery rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 6.2% | 4 | 260 | 1.8% | 5 |
| Nov 2025 | 810 | 6% | 4 | 190 | 1.4% | 5 |
| Dec 2025 | 960 | 7.1% | 4 | 290 | 2.2% | 5 |
| Jan 2026 | 980 | 6.9% | 4 | 280 | 2% | 5 |
| Feb 2026 | 1K | 7.2% | 4 | 320 | 2.3% | 5 |
| Mar 2026 | 1.1K | 7.2% | 4 | 280 | 1.8% | 5 |
| Apr 2026 | 1.1K | 7% | 4 | 310 | 2% | 5 |
| May 2026 | 1K | 5.4% | 4 | 310 | 1.7% | 5 |
| Jun 2026 | 850 | 4.6% | 4 | 210 | 1.1% | 5 |
| Jul 2026 | 820 | 4.4% | 4 | 210 | 1.1% | 5 |
| Aug 2026 | 610 | 3.8% | 4 | 160 | 1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adblock Plus’ and Ghostery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adblock Plus**: Measured on the search terms “adblock plus browser extension”, “adblock plus chrome”, “adblock plus for chromebook”, “adblockplus”, “adblockplus ad blocker” and “adblockplus org”, summed into one figure.
- **Ghostery**: Measured on the search terms “ghostery”, “ghostery block ads” and “ghostery com”, summed into one figure.

- [Adblock Plus profile](/demand/nz/brands/adblock-plus)
- [Ghostery profile](/demand/nz/brands/ghostery)
- [All ad blockers in New Zealand](/demand/nz/categories/nz-ad-blockers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adblock Plus or Ghostery?

In August 2026, Adblock Plus had more branded searches than Ghostery among ad blockers in New Zealand. Adblock Plus was estimated to have 610 branded searches compared to Ghostery’s 160, and held a 3.8% Share of Search versus Ghostery’s 1%.

## Cite this page

Brandwave. "Adblock Plus vs Ghostery: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adblock-plus-vs-ghostery

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adblock-plus-vs-ghostery. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.