---
title: "AdAstra vs The Insurance Collective: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AdAstra or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adastra-vs-the-insurance-collective"
publisher: "Brandwave"
---

# AdAstra vs The Insurance Collective: Which is more popular by branded search in New Zealand?

Which is more popular in search, AdAstra or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AdAstra and The Insurance Collective
- **Competitive set**: New Plymouth insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AdAstra Share of Search**: 0.06%
- **The Insurance Collective Share of Search**: 0.26%

## Which is more popular in search, AdAstra or The Insurance Collective?

- In August 2026, The Insurance Collective had more branded searches than AdAstra among new plymouth insurance brokers in New Zealand. The Insurance Collective was estimated to have 40 branded searches compared to AdAstra’s 10, and held a 0.26% Share of Search versus AdAstra’s 0.06%.
- The Insurance Collective was ahead of AdAstra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AdAstra’s estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 0% to 0.06%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 0.06% to 0.26%, and its estimated monthly branded searches moved from 10 to 40.

## How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?

- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

## Month by month

| Month | AdAstra estimated searches | AdAstra Share of Search | AdAstra rank | The Insurance Collective estimated searches | The Insurance Collective Share of Search | The Insurance Collective rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 0 | 0% | 6 | 10 | 0.06% | 5 |
| Nov 2025 | 0 | 0% | 6 | 10 | 0.06% | 5 |
| Dec 2025 | 0 | 0% | 6 | 40 | 0.33% | 5 |
| Jan 2026 | 0 | 0% | 6 | 70 | 0.46% | 5 |
| Feb 2026 | 20 | 0.13% | 6 | 50 | 0.32% | 5 |
| Mar 2026 | 20 | 0.13% | 6 | 40 | 0.25% | 5 |
| Apr 2026 | 10 | 0.08% | 5 | 10 | 0.08% | 6 |
| May 2026 | 10 | 0.07% | 6 | 30 | 0.2% | 5 |
| Jun 2026 | 10 | 0.06% | 6 | 30 | 0.19% | 5 |
| Jul 2026 | 10 | 0.06% | 6 | 50 | 0.32% | 5 |
| Aug 2026 | 10 | 0.06% | 6 | 40 | 0.26% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AdAstra’s and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AdAstra**: Measured on the search term “adastra new plymouth”.
- **The Insurance Collective**: Measured on the search term “the insurance collective”.

- [AdAstra profile](/demand/nz/brands/adastra)
- [The Insurance Collective profile](/demand/nz/brands/the-insurance-collective)
- [All new plymouth insurance brokers in New Zealand](/demand/nz/categories/nz-new-plymouth-insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AdAstra or The Insurance Collective?

In August 2026, The Insurance Collective had more branded searches than AdAstra among new plymouth insurance brokers in New Zealand. The Insurance Collective was estimated to have 40 branded searches compared to AdAstra’s 10, and held a 0.26% Share of Search versus AdAstra’s 0.06%.

## Cite this page

Brandwave. "AdAstra vs The Insurance Collective: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adastra-vs-the-insurance-collective

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adastra-vs-the-insurance-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.