---
title: "AdAstra vs The Advisers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AdAstra or The Advisers? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adastra-vs-the-advisers"
publisher: "Brandwave"
---

# AdAstra vs The Advisers: Which is more popular by branded search in New Zealand?

Which is more popular in search, AdAstra or The Advisers? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AdAstra and The Advisers
- **Competitive set**: New Plymouth insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AdAstra Share of Search**: 0.06%
- **The Advisers Share of Search**: 0.71%

## Which is more popular in search, AdAstra or The Advisers?

- In August 2026, The Advisers had more branded searches than AdAstra among new plymouth insurance brokers in New Zealand. The Advisers was estimated to have 110 branded searches compared to AdAstra’s 10, and held a 0.71% Share of Search versus AdAstra’s 0.06%.
- The Advisers was ahead of AdAstra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AdAstra’s estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 0% to 0.06%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, The Advisers’ estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 0.63% to 0.71%, and its estimated monthly branded searches held steady at 110.

## How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?

Neither AdAstra nor The Advisers moved beyond provider rounding among new plymouth insurance brokers in Aug 2026.

## Month by month

| Month | AdAstra estimated searches | AdAstra Share of Search | AdAstra rank | The Advisers estimated searches | The Advisers Share of Search | The Advisers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 0 | 0% | 6 | 110 | 0.63% | 4 |
| Nov 2025 | 0 | 0% | 6 | 110 | 0.7% | 4 |
| Dec 2025 | 0 | 0% | 6 | 70 | 0.58% | 4 |
| Jan 2026 | 0 | 0% | 6 | 100 | 0.66% | 4 |
| Feb 2026 | 20 | 0.13% | 6 | 70 | 0.45% | 4 |
| Mar 2026 | 20 | 0.13% | 6 | 110 | 0.69% | 4 |
| Apr 2026 | 10 | 0.08% | 5 | 100 | 0.79% | 4 |
| May 2026 | 10 | 0.07% | 6 | 110 | 0.72% | 4 |
| Jun 2026 | 10 | 0.06% | 6 | 90 | 0.58% | 4 |
| Jul 2026 | 10 | 0.06% | 6 | 100 | 0.65% | 4 |
| Aug 2026 | 10 | 0.06% | 6 | 110 | 0.71% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AdAstra’s and The Advisers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AdAstra**: Measured on the search term “adastra new plymouth”.
- **The Advisers**: Measured on the search terms “the advisers”, “the advisers new plymouth” and “theadvisers”, summed into one figure.

- [AdAstra profile](/demand/nz/brands/adastra)
- [The Advisers profile](/demand/nz/brands/the-advisers)
- [All new plymouth insurance brokers in New Zealand](/demand/nz/categories/nz-new-plymouth-insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AdAstra or The Advisers?

In August 2026, The Advisers had more branded searches than AdAstra among new plymouth insurance brokers in New Zealand. The Advisers was estimated to have 110 branded searches compared to AdAstra’s 10, and held a 0.71% Share of Search versus AdAstra’s 0.06%.

## Cite this page

Brandwave. "AdAstra vs The Advisers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adastra-vs-the-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adastra-vs-the-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.