---
title: "AdAstra vs Marsh: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, AdAstra or Marsh? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adastra-vs-marsh"
publisher: "Brandwave"
---

# AdAstra vs Marsh: Which is more popular by branded search in New Zealand?

Which is more popular in search, AdAstra or Marsh? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: AdAstra and Marsh
- **Competitive set**: New Plymouth insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **AdAstra Share of Search**: 0.06%
- **Marsh Share of Search**: 6.1%

## Which is more popular in search, AdAstra or Marsh?

- In August 2026, Marsh had more branded searches than AdAstra among new plymouth insurance brokers in New Zealand. Marsh was estimated to have 950 branded searches compared to AdAstra’s 10, and held a 6.1% Share of Search versus AdAstra’s 0.06%.
- Marsh was ahead of AdAstra in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AdAstra’s estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 0% to 0.06%, and its estimated monthly branded searches moved from 0 to 10.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 5% to 6.1%, and its estimated monthly branded searches moved from 880 to 950.

## How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?

Neither AdAstra nor Marsh moved beyond provider rounding among new plymouth insurance brokers in Aug 2026.

## Month by month

| Month | AdAstra estimated searches | AdAstra Share of Search | AdAstra rank | Marsh estimated searches | Marsh Share of Search | Marsh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 0 | 0% | 6 | 880 | 5% | 2 |
| Nov 2025 | 0 | 0% | 6 | 1.1K | 6.8% | 2 |
| Dec 2025 | 0 | 0% | 6 | 790 | 6.5% | 2 |
| Jan 2026 | 0 | 0% | 6 | 990 | 6.5% | 2 |
| Feb 2026 | 20 | 0.13% | 6 | 1K | 6.5% | 2 |
| Mar 2026 | 20 | 0.13% | 6 | 1.2K | 7.6% | 2 |
| Apr 2026 | 10 | 0.08% | 5 | 830 | 6.6% | 2 |
| May 2026 | 10 | 0.07% | 6 | 930 | 6.1% | 2 |
| Jun 2026 | 10 | 0.06% | 6 | 1K | 6.5% | 2 |
| Jul 2026 | 10 | 0.06% | 6 | 970 | 6.3% | 2 |
| Aug 2026 | 10 | 0.06% | 6 | 950 | 6.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using AdAstra’s and Marsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **AdAstra**: Measured on the search term “adastra new plymouth”.
- **Marsh**: Measured on the search terms “marsh broker”, “marsh business insurance”, “marsh insurance”, “marsh insurance broker”, “marsh insurance new zealand”, “marsh insurance nz”, “marsh new plymouth”, “marsh new zealand” and “marsh nz”, summed into one figure.

- [AdAstra profile](/demand/nz/brands/adastra)
- [Marsh profile](/demand/nz/brands/marsh)
- [All new plymouth insurance brokers in New Zealand](/demand/nz/categories/nz-new-plymouth-insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, AdAstra or Marsh?

In August 2026, Marsh had more branded searches than AdAstra among new plymouth insurance brokers in New Zealand. Marsh was estimated to have 950 branded searches compared to AdAstra’s 10, and held a 6.1% Share of Search versus AdAstra’s 0.06%.

## Cite this page

Brandwave. "AdAstra vs Marsh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adastra-vs-marsh

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adastra-vs-marsh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.