---
title: "Adams Trimmer vs Rothbury: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Adams Trimmer or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adams-trimmer-vs-rothbury"
publisher: "Brandwave"
---

# Adams Trimmer vs Rothbury: Which is more popular by branded search in New Zealand?

Which is more popular in search, Adams Trimmer or Rothbury? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adams Trimmer and Rothbury
- **Competitive set**: Whangarei insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Adams Trimmer Share of Search**: 0.43%
- **Rothbury Share of Search**: 11.4%

## Which is more popular in search, Adams Trimmer or Rothbury?

- In August 2026, Rothbury had more branded searches than Adams Trimmer among whangarei insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Adams Trimmer’s 70, and held an 11.4% Share of Search versus Adams Trimmer’s 0.43%.
- Rothbury was ahead of Adams Trimmer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adams Trimmer’s estimated Share of Search among whangarei insurance brokers in New Zealand moved from 0.37% to 0.43%, and its estimated monthly branded searches held steady at 70.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among whangarei insurance brokers in New Zealand moved from 12.1% to 11.4%, and its estimated monthly branded searches moved from 2.3K to 1.9K.

## How did search popularity change for New Zealand whangarei insurance brokers in August 2026?

- In August 2026, Rothbury lost estimated Share of Search among whangarei insurance brokers in New Zealand, from 11.9% to 11.4%.

## Month by month

| Month | Adams Trimmer estimated searches | Adams Trimmer Share of Search | Adams Trimmer rank | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.37% | 4 | 2.3K | 12.1% | 2 |
| Nov 2025 | 90 | 0.55% | 3 | 2K | 12.1% | 2 |
| Dec 2025 | 70 | 0.55% | 3 | 1.6K | 12.5% | 2 |
| Jan 2026 | 90 | 0.56% | 4 | 1.9K | 11.8% | 2 |
| Feb 2026 | 90 | 0.56% | 3 | 1.9K | 11.7% | 2 |
| Mar 2026 | 110 | 0.65% | 4 | 2.2K | 13.1% | 2 |
| Apr 2026 | 90 | 0.66% | 4 | 1.9K | 14.3% | 2 |
| May 2026 | 70 | 0.43% | 4 | 1.9K | 12% | 2 |
| Jun 2026 | 90 | 0.55% | 3 | 1.9K | 11.9% | 2 |
| Jul 2026 | 50 | 0.31% | 4 | 1.9K | 11.9% | 2 |
| Aug 2026 | 70 | 0.43% | 4 | 1.9K | 11.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adams Trimmer’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adams Trimmer**: Measured on the search term “adams trimmer”.
- **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure.

- [Adams Trimmer profile](/demand/nz/brands/adams-trimmer)
- [Rothbury profile](/demand/nz/brands/rothbury)
- [All whangarei insurance brokers in New Zealand](/demand/nz/categories/nz-whangarei-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adams Trimmer or Rothbury?

In August 2026, Rothbury had more branded searches than Adams Trimmer among whangarei insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Adams Trimmer’s 70, and held an 11.4% Share of Search versus Adams Trimmer’s 0.43%.

## Cite this page

Brandwave. "Adams Trimmer vs Rothbury: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adams-trimmer-vs-rothbury

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adams-trimmer-vs-rothbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.