---
title: "Adams Trimmer vs Policywise: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Adams Trimmer or Policywise? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/adams-trimmer-vs-policywise"
publisher: "Brandwave"
---

# Adams Trimmer vs Policywise: Which is more popular by branded search in New Zealand?

Which is more popular in search, Adams Trimmer or Policywise? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Adams Trimmer and Policywise
- **Competitive set**: Whangarei insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Adams Trimmer Share of Search**: 0.43%
- **Policywise Share of Search**: 0.55%

## Which is more popular in search, Adams Trimmer or Policywise?

- In August 2026, Policywise had more branded searches than Adams Trimmer among whangarei insurance brokers in New Zealand. Policywise was estimated to have 90 branded searches compared to Adams Trimmer’s 70, and held a 0.55% Share of Search versus Adams Trimmer’s 0.43%.
- The lead changed hands 2 times in the 11 months ending August 2026: Adams Trimmer took it in November 2025, Policywise took it in January 2026.
- Across the 11 months ending August 2026, Adams Trimmer’s estimated Share of Search among whangarei insurance brokers in New Zealand moved from 0.37% to 0.43%, and its estimated monthly branded searches held steady at 70.
- Across the 11 months ending August 2026, Policywise’s estimated Share of Search among whangarei insurance brokers in New Zealand moved from 0.48% to 0.55%, and its estimated monthly branded searches held steady at 90.

## How did search popularity change for New Zealand whangarei insurance brokers in August 2026?

Neither Adams Trimmer nor Policywise moved beyond provider rounding among whangarei insurance brokers in Aug 2026.

## Month by month

| Month | Adams Trimmer estimated searches | Adams Trimmer Share of Search | Adams Trimmer rank | Policywise estimated searches | Policywise Share of Search | Policywise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 0.37% | 4 | 90 | 0.48% | 3 |
| Nov 2025 | 90 | 0.55% | 3 | 70 | 0.43% | 4 |
| Dec 2025 | 70 | 0.55% | 3 | 60 | 0.47% | 4 |
| Jan 2026 | 90 | 0.56% | 4 | 110 | 0.69% | 3 |
| Feb 2026 | 90 | 0.56% | 3 | 90 | 0.56% | 4 |
| Mar 2026 | 110 | 0.65% | 4 | 180 | 1.1% | 3 |
| Apr 2026 | 90 | 0.66% | 4 | 140 | 1% | 3 |
| May 2026 | 70 | 0.43% | 4 | 120 | 0.74% | 3 |
| Jun 2026 | 90 | 0.55% | 3 | 90 | 0.55% | 4 |
| Jul 2026 | 50 | 0.31% | 4 | 150 | 0.92% | 3 |
| Aug 2026 | 70 | 0.43% | 4 | 90 | 0.55% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Adams Trimmer’s and Policywise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Adams Trimmer**: Measured on the search term “adams trimmer”.
- **Policywise**: Measured on the search terms “policy wise”, “policywise” and “policywise nz”, summed into one figure.

- [Adams Trimmer profile](/demand/nz/brands/adams-trimmer)
- [Policywise profile](/demand/nz/brands/policywise)
- [All whangarei insurance brokers in New Zealand](/demand/nz/categories/nz-whangarei-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Adams Trimmer or Policywise?

In August 2026, Policywise had more branded searches than Adams Trimmer among whangarei insurance brokers in New Zealand. Policywise was estimated to have 90 branded searches compared to Adams Trimmer’s 70, and held a 0.55% Share of Search versus Adams Trimmer’s 0.43%.

## Cite this page

Brandwave. "Adams Trimmer vs Policywise: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adams-trimmer-vs-policywise

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adams-trimmer-vs-policywise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.