--- title: "Adama vs Bayer Crop Science: Which is searched more in New Zealand?" description: "Is Adama or Bayer Crop Science more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adama-vs-bayer-crop-science" publisher: "Brandwave" --- # Adama vs Bayer Crop Science: Which is searched more in New Zealand? Is Adama or Bayer Crop Science more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Crop protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adama and Bayer Crop Science - **Competitive set**: Crop protection brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adama Share of Search**: 2.6% - **Bayer Crop Science Share of Search**: 1.7% ## Is Adama or Bayer Crop Science more popular in search? - In September 2026, Adama had more branded searches than Bayer Crop Science among crop protection brands in New Zealand. Adama had about 30 branded searches, while Bayer Crop Science had 20. Adama made up 2.6% of all crop protection brand searches we track, and Bayer Crop Science accounted for 1.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Bayer Crop Science took it in May 2026, Adama took it in June 2026. - Across the 12 months ending September 2026, Adama’s share of searches among crop protection brands in New Zealand moved from 1.7% to 2.6%, and its estimated monthly branded searches moved from 20 to 30. - Across the 12 months ending September 2026, Bayer Crop Science’s share of searches among crop protection brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 20. ## Top crop protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Adama was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bayer Crop Science was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bayer Crop Science was listed before Adama in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bayer Crop Science | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Syngenta | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BASF Agricultural Solutions | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nufarm | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Adama | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Corteva Agriscience | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | FMC | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | UPL | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Key Industries | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about crop protection brands - Asked ChatGPT "Which crop protection brand should I buy in New Zealand?": 1. Nufarm, 2. Bayer Crop Science, 3. Syngenta, 4. Adama - Asked ChatGPT "What are the best crop protection brands in New Zealand?": 1. Syngenta, 2. Bayer Crop Science, 3. BASF Agricultural Solutions, 4. Nufarm, 5. Adama, 6. Corteva Agriscience, 7. FMC, 8. UPL - Asked ChatGPT "What's the best crop protection brand in New Zealand for a farm?": 1. Bayer Crop Science, 2. Syngenta, 3. BASF Agricultural Solutions, 4. Nufarm - Searched Google, AI Overview "crop protection products": 1. Syngenta, 2. Adama - Searched Google, AI Overview "crop protection brands nz": 1. BASF Agricultural Solutions, 2. Corteva Agriscience, 3. Adama Not named in any answer: Key Industries. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand crop protection brands in September 2026? - In September 2026, Corteva Agriscience overtook Adama to rank 5th among crop protection brands in New Zealand, with 4.3% of the searches. - In September 2026, Bayer Crop Science gained share of searches among crop protection brands in New Zealand, from 0.94% to 1.7%. - In September 2026, Adama lost share of searches among crop protection brands in New Zealand, from 3.8% to 2.6%. ## Month by month | Month | Adama estimated searches | Adama Share of Search | Adama rank | Bayer Crop Science estimated searches | Bayer Crop Science Share of Search | Bayer Crop Science rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 1.7% | 6 | 20 | 1.7% | 7 | | Nov 2025 | 30 | 2.2% | 5 | 20 | 1.5% | 6 | | Dec 2025 | 30 | 2.8% | 5 | 20 | 1.9% | 7 | | Jan 2026 | 20 | 2% | 6 | 10 | 0.98% | 7 | | Feb 2026 | 40 | 3.6% | 5 | 20 | 1.8% | 7 | | Mar 2026 | 30 | 2.3% | 5 | 20 | 1.6% | 7 | | Apr 2026 | 20 | 1.7% | 6 | 10 | 0.85% | 8 | | May 2026 | 10 | 0.79% | 7 | 20 | 1.6% | 6 | | Jun 2026 | 20 | 1.9% | 6 | 10 | 0.96% | 8 | | Jul 2026 | 10 | 0.95% | 6 | 10 | 0.95% | 7 | | Aug 2026 | 40 | 3.8% | 5 | 10 | 0.94% | 7 | | Sep 2026 | 30 | 2.6% | 6 | 20 | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Adama’s and Bayer Crop Science’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adama**: Measured on the search terms “adama atrazine”, “adama glyphosate”, “adama herbicide”, “adama herbicide products”, “adama paranex”, “adama paraquat”, “adama pendimethalin”, “atrazine adama” and “galigan adama”, summed into one figure. - **Bayer Crop Science**: Measured on the search term “bayer crop science”. - [Adama profile](/demand/nz/brands/adama) - [Bayer Crop Science profile](/demand/nz/brands/bayer-crop-science) - [All crop protection brands in New Zealand](/demand/nz/categories/nz-crop-protection-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adama or Bayer Crop Science more popular in search? In September 2026, Adama had more branded searches than Bayer Crop Science among crop protection brands in New Zealand. Adama had about 30 branded searches, while Bayer Crop Science had 20. Adama made up 2.6% of all crop protection brand searches we track, and Bayer Crop Science accounted for 1.7%. ## Cite this page Brandwave. "Adama vs Bayer Crop Science: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/adama-vs-bayer-crop-science This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adama-vs-bayer-crop-science. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.