--- title: "Adair Mortgages vs Mortgage IQ: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Adair Mortgages or Mortgage IQ? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/adair-mortgages-vs-mortgage-iq" publisher: "Brandwave" --- # Adair Mortgages vs Mortgage IQ: Which is more popular by branded search in New Zealand? Which is more popular in search, Adair Mortgages or Mortgage IQ? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adair Mortgages and Mortgage IQ - **Competitive set**: Christchurch mortgage advisers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Adair Mortgages Share of Search**: 0.42% - **Mortgage IQ Share of Search**: 0.28% ## Which is more popular in search, Adair Mortgages or Mortgage IQ? - In August 2026, Adair Mortgages had more branded searches than Mortgage IQ among christchurch mortgage advisers in New Zealand. Adair Mortgages was estimated to have 30 branded searches compared to Mortgage IQ’s 20, and held a 0.42% Share of Search versus Mortgage IQ’s 0.28%. - The lead changed hands once in the 11 months ending August 2026: Adair Mortgages took it in August 2026. - Across the 11 months ending August 2026, Adair Mortgages’ estimated Share of Search among christchurch mortgage advisers in New Zealand moved from 0.53% to 0.42%, and its estimated monthly branded searches moved from 40 to 30. - Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among christchurch mortgage advisers in New Zealand moved from 0.53% to 0.28%, and its estimated monthly branded searches moved from 40 to 20. ## How did search popularity change for New Zealand christchurch mortgage advisers in August 2026? - In August 2026, Adair Mortgages rose from 5th to 4th among christchurch mortgage advisers in New Zealand. - In August 2026, Mortgage IQ fell from 4th to 5th among christchurch mortgage advisers in New Zealand. ## Month by month | Month | Adair Mortgages estimated searches | Adair Mortgages Share of Search | Adair Mortgages rank | Mortgage IQ estimated searches | Mortgage IQ Share of Search | Mortgage IQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 0.53% | 3 | 40 | 0.53% | 4 | | Nov 2025 | 50 | 0.64% | 4 | 50 | 0.64% | 5 | | Dec 2025 | 20 | 0.36% | 5 | 40 | 0.71% | 3 | | Jan 2026 | 30 | 0.43% | 5 | 40 | 0.57% | 4 | | Feb 2026 | 30 | 0.39% | 4 | 30 | 0.39% | 5 | | Mar 2026 | 30 | 0.39% | 5 | 40 | 0.52% | 4 | | Apr 2026 | 30 | 0.48% | 4 | 30 | 0.48% | 5 | | May 2026 | 10 | 0.14% | 5 | 30 | 0.42% | 4 | | Jun 2026 | 30 | 0.49% | 5 | 50 | 0.81% | 4 | | Jul 2026 | 30 | 0.43% | 5 | 50 | 0.72% | 4 | | Aug 2026 | 30 | 0.42% | 4 | 20 | 0.28% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Adair Mortgages’ and Mortgage IQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adair Mortgages**: Measured on the search term “adair mortgages”. - **Mortgage IQ**: Measured on the search term “mortgage iq”. - [Adair Mortgages profile](/demand/nz/brands/adair-mortgages) - [Mortgage IQ profile](/demand/nz/brands/mortgage-iq) - [All christchurch mortgage advisers in New Zealand](/demand/nz/categories/nz-christchurch-mortgage-advisers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Adair Mortgages or Mortgage IQ? In August 2026, Adair Mortgages had more branded searches than Mortgage IQ among christchurch mortgage advisers in New Zealand. Adair Mortgages was estimated to have 30 branded searches compared to Mortgage IQ’s 20, and held a 0.42% Share of Search versus Mortgage IQ’s 0.28%. ## Cite this page Brandwave. "Adair Mortgages vs Mortgage IQ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/adair-mortgages-vs-mortgage-iq This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/adair-mortgages-vs-mortgage-iq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.