--- title: "Acumen vs One Plus One Communications: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Acumen or One Plus One Communications? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/acumen-new-zealand-vs-one-plus-one-communications" publisher: "Brandwave" --- # Acumen vs One Plus One Communications: Which is more popular by branded search in New Zealand? Which is more popular in search, Acumen or One Plus One Communications? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Acumen and One Plus One Communications - **Competitive set**: Media and Strategic Communications Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Acumen Share of Search**: 1.5% - **One Plus One Communications Share of Search**: 7.6% ## Which is more popular in search, Acumen or One Plus One Communications? - In August 2026, One Plus One Communications had more branded searches than Acumen among media and strategic communications agencies in New Zealand. One Plus One Communications was estimated to have 150 branded searches compared to Acumen’s 30, and held a 7.6% Share of Search versus Acumen’s 1.5%. - One Plus One Communications was ahead of Acumen in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Acumen’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 20 to 30. - Across the 11 months ending August 2026, One Plus One Communications’ estimated Share of Search among media and strategic communications agencies in New Zealand moved from 7.5% to 7.6%, and its estimated monthly branded searches moved from 120 to 150. ## How did search popularity change for New Zealand media and strategic communications agencies in August 2026? - In August 2026, The Media Lab overtook One Plus One Communications to rank 4th among media and strategic communications agencies in New Zealand, at 8.6%. - Estimated monthly branded searches for Acumen in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026. - Estimated monthly branded searches for One Plus One Communications in New Zealand rose 25% over 11 measured months, from 120 to 150 in August 2026. ## Month by month | Month | Acumen estimated searches | Acumen Share of Search | Acumen rank | One Plus One Communications estimated searches | One Plus One Communications Share of Search | One Plus One Communications rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 1.3% | 13 | 120 | 7.5% | 6 | | Nov 2025 | 30 | 2% | 13 | 120 | 8% | 4 | | Dec 2025 | 20 | 1.6% | 13 | 80 | 6.5% | 9 | | Jan 2026 | 20 | 1.5% | 13 | 100 | 7.6% | 6 | | Feb 2026 | 20 | 1% | 13 | 220 | 11.3% | 3 | | Mar 2026 | 40 | 1.5% | 13 | 220 | 8.1% | 5 | | Apr 2026 | 30 | 1.6% | 13 | 150 | 8.2% | 4 | | May 2026 | 30 | 1.6% | 13 | 120 | 6.6% | 7 | | Jun 2026 | 40 | 1.8% | 13 | 220 | 10% | 3 | | Jul 2026 | 30 | 1.4% | 13 | 150 | 7.2% | 6 | | Aug 2026 | 30 | 1.5% | 13 | 150 | 7.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Acumen’s and One Plus One Communications’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Acumen**: Measured on the search terms “acumen pr” and “acumen republic”, summed into one figure. - **One Plus One Communications**: Measured on the search terms “one plus one communications” and “one plus one pr”, summed into one figure. - [Acumen profile](/demand/nz/brands/acumen-new-zealand) - [One Plus One Communications profile](/demand/nz/brands/one-plus-one-communications) - [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Acumen or One Plus One Communications? In August 2026, One Plus One Communications had more branded searches than Acumen among media and strategic communications agencies in New Zealand. One Plus One Communications was estimated to have 150 branded searches compared to Acumen’s 30, and held a 7.6% Share of Search versus Acumen’s 1.5%. ## Cite this page Brandwave. "Acumen vs One Plus One Communications: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/acumen-new-zealand-vs-one-plus-one-communications This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/acumen-new-zealand-vs-one-plus-one-communications. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.