---
title: "Acumen vs Lassoo Media & PR: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Acumen or Lassoo Media & PR? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/acumen-new-zealand-vs-lassoo-media-and-pr"
publisher: "Brandwave"
---

# Acumen vs Lassoo Media & PR: Which is more popular by branded search in New Zealand?

Which is more popular in search, Acumen or Lassoo Media & PR? Compare estimated monthly branded-search demand and Share of Search inside the Media and Strategic Communications Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Acumen and Lassoo Media & PR
- **Competitive set**: Media and Strategic Communications Agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Acumen Share of Search**: 1.5%
- **Lassoo Media & PR Share of Search**: 5.6%

## Which is more popular in search, Acumen or Lassoo Media & PR?

- In August 2026, Lassoo Media & PR had more branded searches than Acumen among media and strategic communications agencies in New Zealand. Lassoo Media & PR was estimated to have 110 branded searches compared to Acumen’s 30, and held a 5.6% Share of Search versus Acumen’s 1.5%.
- Lassoo Media & PR was ahead of Acumen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Acumen’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, Lassoo Media & PR’s estimated Share of Search among media and strategic communications agencies in New Zealand moved from 6.9% to 5.6%, and its estimated monthly branded searches held steady at 110.

## How did search popularity change for New Zealand media and strategic communications agencies in August 2026?

- In August 2026, Lassoo Media & PR overtook Sling & Stone to rank 8th among media and strategic communications agencies in New Zealand, at 5.6%.
- Estimated monthly branded searches for Acumen in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

## Month by month

| Month | Acumen estimated searches | Acumen Share of Search | Acumen rank | Lassoo Media & PR estimated searches | Lassoo Media & PR Share of Search | Lassoo Media & PR rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 1.3% | 13 | 110 | 6.9% | 7 |
| Nov 2025 | 30 | 2% | 13 | 110 | 7.3% | 7 |
| Dec 2025 | 20 | 1.6% | 13 | 90 | 7.3% | 5 |
| Jan 2026 | 20 | 1.5% | 13 | 90 | 6.8% | 7 |
| Feb 2026 | 20 | 1% | 13 | 110 | 5.6% | 9 |
| Mar 2026 | 40 | 1.5% | 13 | 170 | 6.2% | 8 |
| Apr 2026 | 30 | 1.6% | 13 | 140 | 7.7% | 5 |
| May 2026 | 30 | 1.6% | 13 | 140 | 7.7% | 4 |
| Jun 2026 | 40 | 1.8% | 13 | 110 | 5% | 9 |
| Jul 2026 | 30 | 1.4% | 13 | 90 | 4.3% | 9 |
| Aug 2026 | 30 | 1.5% | 13 | 110 | 5.6% | 8 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Acumen’s and Lassoo Media & PR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Acumen**: Measured on the search terms “acumen pr” and “acumen republic”, summed into one figure.
- **Lassoo Media & PR**: Measured on the search term “Lassoo Media and PR”.

- [Acumen profile](/demand/nz/brands/acumen-new-zealand)
- [Lassoo Media & PR profile](/demand/nz/brands/lassoo-media-and-pr)
- [All media and strategic communications agencies in New Zealand](/demand/nz/categories/media-strategic-communications): The set both shares are measured inside, 13 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Acumen or Lassoo Media & PR?

In August 2026, Lassoo Media & PR had more branded searches than Acumen among media and strategic communications agencies in New Zealand. Lassoo Media & PR was estimated to have 110 branded searches compared to Acumen’s 30, and held a 5.6% Share of Search versus Acumen’s 1.5%.

## Cite this page

Brandwave. "Acumen vs Lassoo Media & PR: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/acumen-new-zealand-vs-lassoo-media-and-pr

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/acumen-new-zealand-vs-lassoo-media-and-pr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.