--- title: "ActiveCampaign vs Keap: Which is searched more in New Zealand?" description: "Is ActiveCampaign or Keap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/activecampaign-vs-keap" publisher: "Brandwave" --- # ActiveCampaign vs Keap: Which is searched more in New Zealand? Is ActiveCampaign or Keap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing automation platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ActiveCampaign and Keap - **Competitive set**: Marketing automation platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **ActiveCampaign Share of Search**: 2.3% - **Keap Share of Search**: 0.81% ## Is ActiveCampaign or Keap more popular in search? - In September 2026, ActiveCampaign had more branded searches than Keap among marketing automation platforms in New Zealand. ActiveCampaign had about 390 branded searches, while Keap had 140. ActiveCampaign made up 2.3% of all marketing automation platform searches we track, and Keap accounted for 0.81%. - ActiveCampaign was ahead of Keap in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ActiveCampaign’s share of searches among marketing automation platforms in New Zealand moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 480 to 390. - Across the 12 months ending September 2026, Keap’s share of searches among marketing automation platforms in New Zealand moved from 0.36% to 0.81%, and its estimated monthly branded searches moved from 70 to 140. ## Top marketing automation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ActiveCampaign appeared in all five answers. Keap did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ActiveCampaign | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HubSpot | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Klaviyo | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mailchimp | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Adobe Marketo Engage | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ortto | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Brevo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Keap | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about marketing automation platforms - Asked ChatGPT "Which marketing automation platform should I use in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Brevo - Asked ChatGPT "What are the best marketing automation platforms in New Zealand?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Mailchimp, 5. Ortto, 6. Adobe Marketo Engage - Asked ChatGPT "What's the best marketing automation platform in New Zealand for customer journeys?": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo - Searched Google, AI Overview "marketing automation platforms": 1. HubSpot, 2. ActiveCampaign, 3. Klaviyo, 4. Adobe Marketo Engage - Searched Google, AI Overview "email automation software": 1. ActiveCampaign, 2. Klaviyo Not named in any answer: Keap. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand marketing automation platforms in September 2026? - Estimated monthly branded searches for Keap in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026. - Estimated monthly branded searches for ActiveCampaign in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## Month by month | Month | ActiveCampaign estimated searches | ActiveCampaign Share of Search | ActiveCampaign rank | Keap estimated searches | Keap Share of Search | Keap rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 2.5% | 4 | 70 | 0.36% | 6 | | Nov 2025 | 480 | 2.5% | 4 | 70 | 0.36% | 5 | | Dec 2025 | 390 | 3% | 4 | 70 | 0.54% | 5 | | Jan 2026 | 480 | 3.5% | 4 | 70 | 0.51% | 6 | | Feb 2026 | 390 | 2.4% | 4 | 70 | 0.44% | 6 | | Mar 2026 | 590 | 2.9% | 4 | 90 | 0.44% | 6 | | Apr 2026 | 480 | 2.8% | 4 | 90 | 0.53% | 5 | | May 2026 | 480 | 2.7% | 4 | 110 | 0.62% | 5 | | Jun 2026 | 480 | 2.8% | 4 | 90 | 0.53% | 5 | | Jul 2026 | 390 | 2.3% | 4 | 140 | 0.83% | 5 | | Aug 2026 | 390 | 2.6% | 4 | 140 | 0.93% | 5 | | Sep 2026 | 390 | 2.3% | 4 | 140 | 0.81% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using ActiveCampaign’s and Keap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ActiveCampaign**: Measured on the search term “activecampaign”. - **Keap**: Measured on the search term “keap”. - [ActiveCampaign profile](/demand/nz/brands/activecampaign) - [Keap profile](/demand/nz/brands/keap) - [All marketing automation platforms in New Zealand](/demand/nz/categories/nz-marketing-automation-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ActiveCampaign or Keap more popular in search? In September 2026, ActiveCampaign had more branded searches than Keap among marketing automation platforms in New Zealand. ActiveCampaign had about 390 branded searches, while Keap had 140. ActiveCampaign made up 2.3% of all marketing automation platform searches we track, and Keap accounted for 0.81%. ## Cite this page Brandwave. "ActiveCampaign vs Keap: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/activecampaign-vs-keap This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/activecampaign-vs-keap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.