--- title: "Active Explorers vs Busy Bees: Which is searched more in New Zealand?" description: "Is Active Explorers or Busy Bees more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Early childhood education providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/active-explorers-vs-busy-bees" publisher: "Brandwave" --- # Active Explorers vs Busy Bees: Which is searched more in New Zealand? Is Active Explorers or Busy Bees more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Early childhood education providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Active Explorers and Busy Bees - **Competitive set**: Early childhood education providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Active Explorers Share of Search**: 14% - **Busy Bees Share of Search**: 0.43% ## Is Active Explorers or Busy Bees more popular in search? - In September 2026, Active Explorers had more branded searches than Busy Bees among early childhood education providers in New Zealand. Active Explorers had about 2,630 branded searches, while Busy Bees had 80. Active Explorers made up 14% of all early childhood education provider searches we track, and Busy Bees accounted for 0.43%. - Active Explorers was ahead of Busy Bees in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Active Explorers’ share of searches among early childhood education providers in New Zealand moved from 12.4% to 14%, and its estimated monthly branded searches moved from 2.4K to 2.6K. - Across the 12 months ending September 2026, Busy Bees’ share of searches among early childhood education providers in New Zealand moved from 0.31% to 0.43%, and its estimated monthly branded searches moved from 60 to 80. ## Top early childhood education providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Busy Bees was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Active Explorers was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Busy Bees was listed before Active Explorers in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BestStart | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Remuera Montessori | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Busy Bees | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Smart Start Montessori | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Evolve Education | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Kindercare | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Active Explorers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Barnardos Early Learning | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about early childhood education providers - Asked ChatGPT "Which early childhood education provider should I join in New Zealand?": 1. BestStart, 2. Busy Bees, 3. Kindercare - Asked ChatGPT "What are the best early childhood education providers in New Zealand?": 1. BestStart, 2. Busy Bees, 3. Evolve Education, 4. Remuera Montessori, 5. Smart Start Montessori, 6. Active Explorers - Asked ChatGPT "What's the best early childhood education provider in New Zealand for a young child?": 1. Remuera Montessori, 2. Smart Start Montessori - Searched Google, AI Overview "early childhood education nz": named none of the brands we track - Searched Google, AI Overview "kindy nz": 1. Kindercare Not named in any answer: Barnardos Early Learning. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand early childhood education providers in September 2026? - In September 2026, Active Explorers lost share of searches among early childhood education providers in New Zealand, from 14.7% to 14%. - Estimated monthly branded searches for Busy Bees in New Zealand rose 33.3% over 12 measured months, from 60 to 80 in September 2026. ## Month by month | Month | Active Explorers estimated searches | Active Explorers Share of Search | Active Explorers rank | Busy Bees estimated searches | Busy Bees Share of Search | Busy Bees rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 12.4% | 4 | 60 | 0.31% | 7 | | Nov 2025 | 2.3K | 12% | 3 | 80 | 0.42% | 7 | | Dec 2025 | 1.9K | 11.8% | 3 | 60 | 0.38% | 7 | | Jan 2026 | 3K | 15.9% | 3 | 80 | 0.43% | 7 | | Feb 2026 | 2.8K | 14.6% | 3 | 120 | 0.63% | 7 | | Mar 2026 | 3.3K | 14.1% | 3 | 80 | 0.34% | 7 | | Apr 2026 | 2.7K | 14.7% | 3 | 60 | 0.33% | 7 | | May 2026 | 2.5K | 13.5% | 4 | 80 | 0.43% | 7 | | Jun 2026 | 2.9K | 15.5% | 3 | 80 | 0.43% | 7 | | Jul 2026 | 2.5K | 13.7% | 3 | 80 | 0.45% | 7 | | Aug 2026 | 2.6K | 14.7% | 3 | 60 | 0.34% | 7 | | Sep 2026 | 2.6K | 14% | 3 | 80 | 0.43% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Active Explorers’ and Busy Bees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Active Explorers**: Measured on the search terms “active explorers”, “active explorers farnborough”, “active explorers highbrook”, “active explorers preschool”, “active explorers swanson” and “activeexplorers”, summed into one figure. - **Busy Bees**: Measured on the search terms “busy bees childcare” and “busy bees early learning”, summed into one figure. - [Active Explorers profile](/demand/nz/brands/active-explorers) - [Busy Bees profile](/demand/nz/brands/busy-bees) - [All early childhood education providers in New Zealand](/demand/nz/categories/nz-early-childhood-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Active Explorers or Busy Bees more popular in search? In September 2026, Active Explorers had more branded searches than Busy Bees among early childhood education providers in New Zealand. Active Explorers had about 2,630 branded searches, while Busy Bees had 80. Active Explorers made up 14% of all early childhood education provider searches we track, and Busy Bees accounted for 0.43%. ## Cite this page Brandwave. "Active Explorers vs Busy Bees: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/active-explorers-vs-busy-bees This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/active-explorers-vs-busy-bees. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.