--- title: "Actionstep vs Smokeball: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Actionstep or Smokeball? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/actionstep-vs-smokeball" publisher: "Brandwave" --- # Actionstep vs Smokeball: Which is more popular by branded search in New Zealand? Which is more popular in search, Actionstep or Smokeball? Compare estimated monthly branded-search demand and Share of Search inside the Legal practice software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Actionstep and Smokeball - **Competitive set**: Legal practice software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Actionstep Share of Search**: 67.6% - **Smokeball Share of Search**: 3.3% ## Which is more popular in search, Actionstep or Smokeball? - In August 2026, Actionstep had more branded searches than Smokeball among legal practice software in New Zealand. Actionstep was estimated to have 1.6K branded searches compared to Smokeball’s 80, and held a 67.6% Share of Search versus Smokeball’s 3.3%. - Actionstep was ahead of Smokeball in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Actionstep’s estimated Share of Search among legal practice software in New Zealand moved from 71.9% to 67.6%, and its estimated monthly branded searches moved from 2K to 1.6K. - Across the 11 months ending August 2026, Smokeball’s estimated Share of Search among legal practice software in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 60 to 80. ## How did search popularity change for New Zealand legal practice software in August 2026? - In August 2026, Smokeball overtook Clio to rank 4th among legal practice software in New Zealand, at 3.3%. - In August 2026, Actionstep lost estimated Share of Search among legal practice software in New Zealand, from 68.2% to 67.6%. ## Month by month | Month | Actionstep estimated searches | Actionstep Share of Search | Actionstep rank | Smokeball estimated searches | Smokeball Share of Search | Smokeball rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2K | 71.9% | 1 | 60 | 2.2% | 4 | | Nov 2025 | 2K | 72.3% | 1 | 80 | 2.9% | 4 | | Dec 2025 | 1.6K | 60% | 1 | 50 | 1.8% | 4 | | Jan 2026 | 1.7K | 72.4% | 1 | 50 | 2.2% | 4 | | Feb 2026 | 2K | 71.4% | 1 | 40 | 1.4% | 5 | | Mar 2026 | 2.5K | 71.7% | 1 | 110 | 3.1% | 4 | | Apr 2026 | 1.7K | 68.1% | 1 | 90 | 3.6% | 4 | | May 2026 | 1.7K | 66.3% | 1 | 50 | 2% | 5 | | Jun 2026 | 1.7K | 67.5% | 1 | 60 | 2.4% | 5 | | Jul 2026 | 1.6K | 68.2% | 1 | 40 | 1.7% | 5 | | Aug 2026 | 1.6K | 67.6% | 1 | 80 | 3.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Actionstep’s and Smokeball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Actionstep**: Measured on the search terms “actionstep”, “actionstep com”, “actionstep legal software”, “actionstep nz” and “actionstep practice management”, summed into one figure. - **Smokeball**: Measured on the search terms “smokeball”, “smokeball legal software” and “smokeball practice management”, summed into one figure. - [Actionstep profile](/demand/nz/brands/actionstep) - [Smokeball profile](/demand/nz/brands/smokeball) - [All legal practice software in New Zealand](/demand/nz/categories/nz-legal-practice-software): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Actionstep or Smokeball? In August 2026, Actionstep had more branded searches than Smokeball among legal practice software in New Zealand. Actionstep was estimated to have 1.6K branded searches compared to Smokeball’s 80, and held a 67.6% Share of Search versus Smokeball’s 3.3%. ## Cite this page Brandwave. "Actionstep vs Smokeball: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/actionstep-vs-smokeball This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/actionstep-vs-smokeball. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.