--- title: "ACT New Zealand vs Labour Party: Which is searched more in New Zealand?" description: "Is ACT New Zealand or Labour Party more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/act-new-zealand-vs-new-zealand-labour-party" publisher: "Brandwave" --- # ACT New Zealand vs Labour Party: Which is searched more in New Zealand? Is ACT New Zealand or Labour Party more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ACT New Zealand and Labour Party - **Competitive set**: Political parties - **Market**: New Zealand - **Month measured**: Sep 2026 - **ACT New Zealand Share of Search**: 8.4% - **Labour Party Share of Search**: 5.2% ## Is ACT New Zealand or Labour Party more popular in search? - In September 2026, ACT New Zealand had more branded searches than Labour Party among political parties in New Zealand. ACT New Zealand had about 10,800 branded searches, while Labour Party had 6,600. ACT New Zealand made up 8.4% of all political party searches we track, and Labour Party accounted for 5.2%. - The lead changed hands 8 times in the 12 months ending September 2026: Labour Party took it in November 2025, ACT New Zealand took it in December 2025, Labour Party took it in January 2026, ACT New Zealand took it in February 2026, Labour Party took it in March 2026, ACT New Zealand took it in April 2026, Labour Party took it in June 2026, ACT New Zealand took it in July 2026. - Across the 12 months ending September 2026, ACT New Zealand’s share of searches among political parties in New Zealand moved from 5.9% to 8.4%, and its estimated monthly branded searches moved from 2.1K to 10.8K. - Across the 12 months ending September 2026, Labour Party’s share of searches among political parties in New Zealand moved from 5.4% to 5.2%, and its estimated monthly branded searches moved from 1.9K to 6.6K. ## Top political parties in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both ACT New Zealand and Labour Party showed up in all five answers. Labour Party was listed before ACT New Zealand in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | National Party | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Labour Party | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Green Party | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ACT New Zealand | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | New Zealand First | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Te Pāti Māori | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Alliance Party | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Animal Justice Party | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | The Cannabis Party | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Conservative Party NZ | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Free Palestine | 11th | 0 of 3 | 2 of 2 | 2 of 5 | | New Zealand Loyal | 12th | 0 of 3 | 2 of 2 | 2 of 5 | | NZ Outdoors & Freedom Party | 13th | 0 of 3 | 2 of 2 | 2 of 5 | | Opportunity Party | 14th | 1 of 3 | 1 of 2 | 2 of 5 | | Te Tai Tokerau Party | 15th | 0 of 3 | 2 of 2 | 2 of 5 | | Vision New Zealand | 16th | 0 of 3 | 2 of 2 | 2 of 5 | | Women's Rights Party | 17th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about political parties - Asked ChatGPT "Which political party should I join in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori - Asked ChatGPT "What are the best political parties in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Opportunity Party - Asked ChatGPT "What's the best political party in New Zealand for voting and support?": 1. Labour Party, 2. National Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori - Searched Google, AI Overview "new zealand political parties": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Opportunity Party, 15. Te Tai Tokerau Party, 16. Vision New Zealand, 17. Women's Rights Party - Searched Google, AI Overview "political parties nz": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Te Tai Tokerau Party, 15. Vision New Zealand, 16. Women's Rights Party Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand political parties in September 2026? - In September 2026, ACT New Zealand overtook National Party to rank 4th among political parties in New Zealand, with 8.4% of the searches. - In September 2026, Labour Party gained share of searches among political parties in New Zealand, from 3.4% to 5.2%. ## Month by month | Month | ACT New Zealand estimated searches | ACT New Zealand Share of Search | ACT New Zealand rank | Labour Party estimated searches | Labour Party Share of Search | Labour Party rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 5.9% | 5 | 1.9K | 5.4% | 6 | | Nov 2025 | 1.4K | 3% | 7 | 1.6K | 3.4% | 6 | | Dec 2025 | 1.1K | 5.8% | 6 | 880 | 4.7% | 7 | | Jan 2026 | 1.1K | 5.6% | 7 | 1.3K | 6.6% | 6 | | Feb 2026 | 1.8K | 7% | 6 | 1.6K | 6.3% | 7 | | Mar 2026 | 2.1K | 5.7% | 7 | 2.4K | 6.5% | 6 | | Apr 2026 | 2.1K | 5.3% | 6 | 1.9K | 4.7% | 7 | | May 2026 | 3.3K | 6.3% | 6 | 2.9K | 5.6% | 7 | | Jun 2026 | 3.4K | 3.8% | 7 | 3.6K | 4.1% | 5 | | Jul 2026 | 5.2K | 6.9% | 4 | 2.4K | 3.2% | 7 | | Aug 2026 | 8.1K | 5% | 5 | 5.4K | 3.4% | 7 | | Sep 2026 | 10.8K | 8.4% | 4 | 6.6K | 5.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using ACT New Zealand’s and Labour Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ACT New Zealand**: Measured on the search terms “act new zealand”, “act party”, “act party candidates”, “act party manifesto” and “act party policies”, summed into one figure. - **Labour Party**: Measured on the search term “labour party”. - [ACT New Zealand profile](/demand/nz/brands/act-new-zealand) - [Labour Party profile](/demand/nz/brands/new-zealand-labour-party) - [All political parties in New Zealand](/demand/nz/categories/nz-political-parties): The set both shares are measured inside, 17 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ACT New Zealand or Labour Party more popular in search? In September 2026, ACT New Zealand had more branded searches than Labour Party among political parties in New Zealand. ACT New Zealand had about 10,800 branded searches, while Labour Party had 6,600. ACT New Zealand made up 8.4% of all political party searches we track, and Labour Party accounted for 5.2%. ## Cite this page Brandwave. "ACT New Zealand vs Labour Party: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/act-new-zealand-vs-new-zealand-labour-party This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/act-new-zealand-vs-new-zealand-labour-party. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.