--- title: "ACT New Zealand vs New Zealand First: Which is searched more in New Zealand?" description: "Is ACT New Zealand or New Zealand First more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/act-new-zealand-vs-new-zealand-first" publisher: "Brandwave" --- # ACT New Zealand vs New Zealand First: Which is searched more in New Zealand? Is ACT New Zealand or New Zealand First more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Political parties set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ACT New Zealand and New Zealand First - **Competitive set**: Political parties - **Market**: New Zealand - **Month measured**: Sep 2026 - **ACT New Zealand Share of Search**: 8.4% - **New Zealand First Share of Search**: 19.9% ## Is ACT New Zealand or New Zealand First more popular in search? - In September 2026, New Zealand First had more branded searches than ACT New Zealand among political parties in New Zealand. New Zealand First had about 25,500 branded searches, while ACT New Zealand had 10,800. New Zealand First made up 19.9% of all political party searches we track, and ACT New Zealand accounted for 8.4%. - New Zealand First was ahead of ACT New Zealand in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ACT New Zealand’s share of searches among political parties in New Zealand moved from 5.9% to 8.4%, and its estimated monthly branded searches moved from 2.1K to 10.8K. - Across the 12 months ending September 2026, New Zealand First’s share of searches among political parties in New Zealand moved from 11.5% to 19.9%, and its estimated monthly branded searches moved from 4K to 25.5K. ## Top political parties in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both ACT New Zealand and New Zealand First showed up in all five answers. ACT New Zealand was listed before New Zealand First in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | National Party | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Labour Party | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Green Party | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ACT New Zealand | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | New Zealand First | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Te Pāti Māori | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Alliance Party | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Animal Justice Party | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | The Cannabis Party | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Conservative Party NZ | 10th | 0 of 3 | 2 of 2 | 2 of 5 | | Free Palestine | 11th | 0 of 3 | 2 of 2 | 2 of 5 | | New Zealand Loyal | 12th | 0 of 3 | 2 of 2 | 2 of 5 | | NZ Outdoors & Freedom Party | 13th | 0 of 3 | 2 of 2 | 2 of 5 | | Opportunity Party | 14th | 1 of 3 | 1 of 2 | 2 of 5 | | Te Tai Tokerau Party | 15th | 0 of 3 | 2 of 2 | 2 of 5 | | Vision New Zealand | 16th | 0 of 3 | 2 of 2 | 2 of 5 | | Women's Rights Party | 17th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about political parties - Asked ChatGPT "Which political party should I join in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori - Asked ChatGPT "What are the best political parties in New Zealand?": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Opportunity Party - Asked ChatGPT "What's the best political party in New Zealand for voting and support?": 1. Labour Party, 2. National Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori - Searched Google, AI Overview "new zealand political parties": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Opportunity Party, 15. Te Tai Tokerau Party, 16. Vision New Zealand, 17. Women's Rights Party - Searched Google, AI Overview "political parties nz": 1. National Party, 2. Labour Party, 3. Green Party, 4. ACT New Zealand, 5. New Zealand First, 6. Te Pāti Māori, 7. Alliance Party, 8. Animal Justice Party, 9. The Cannabis Party, 10. Conservative Party NZ, 11. Free Palestine, 12. New Zealand Loyal, 13. NZ Outdoors & Freedom Party, 14. Te Tai Tokerau Party, 15. Vision New Zealand, 16. Women's Rights Party Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand political parties in September 2026? - In September 2026, New Zealand First overtook National Party to rank 2nd among political parties in New Zealand, with 19.9% of the searches. - In September 2026, ACT New Zealand overtook National Party to rank 4th among political parties in New Zealand, with 8.4% of the searches. ## Month by month | Month | ACT New Zealand estimated searches | ACT New Zealand Share of Search | ACT New Zealand rank | New Zealand First estimated searches | New Zealand First Share of Search | New Zealand First rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 5.9% | 5 | 4K | 11.5% | 3 | | Nov 2025 | 1.4K | 3% | 7 | 3.1K | 6.6% | 5 | | Dec 2025 | 1.1K | 5.8% | 6 | 2.1K | 11.3% | 4 | | Jan 2026 | 1.1K | 5.6% | 7 | 3.3K | 16.9% | 3 | | Feb 2026 | 1.8K | 7% | 6 | 4K | 15.8% | 4 | | Mar 2026 | 2.1K | 5.7% | 7 | 6.1K | 16.4% | 2 | | Apr 2026 | 2.1K | 5.3% | 6 | 7.7K | 19.2% | 2 | | May 2026 | 3.3K | 6.3% | 6 | 8K | 15.4% | 2 | | Jun 2026 | 3.4K | 3.8% | 7 | 7.8K | 8.9% | 3 | | Jul 2026 | 5.2K | 6.9% | 4 | 12.7K | 16.9% | 2 | | Aug 2026 | 8.1K | 5% | 5 | 15.4K | 9.6% | 3 | | Sep 2026 | 10.8K | 8.4% | 4 | 25.5K | 19.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ACT New Zealand’s and New Zealand First’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ACT New Zealand**: Measured on the search terms “act new zealand”, “act party”, “act party candidates”, “act party manifesto” and “act party policies”, summed into one figure. - **New Zealand First**: Measured on the search terms “new zealand first”, “new zealand first party”, “nz first”, “nz first candidates”, “nz first manifesto”, “nz first party”, “nz first policies”, “nzfirst” and “nzfirst.nz”, summed into one figure. - [ACT New Zealand profile](/demand/nz/brands/act-new-zealand) - [New Zealand First profile](/demand/nz/brands/new-zealand-first) - [All political parties in New Zealand](/demand/nz/categories/nz-political-parties): The set both shares are measured inside, 17 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ACT New Zealand or New Zealand First more popular in search? In September 2026, New Zealand First had more branded searches than ACT New Zealand among political parties in New Zealand. New Zealand First had about 25,500 branded searches, while ACT New Zealand had 10,800. New Zealand First made up 19.9% of all political party searches we track, and ACT New Zealand accounted for 8.4%. ## Cite this page Brandwave. "ACT New Zealand vs New Zealand First: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/act-new-zealand-vs-new-zealand-first This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/act-new-zealand-vs-new-zealand-first. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.