--- title: "Acronis vs TIMG: Which is searched more in New Zealand?" description: "Is Acronis or TIMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/acronis-vs-timg" publisher: "Brandwave" --- # Acronis vs TIMG: Which is searched more in New Zealand? Is Acronis or TIMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backup software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Acronis and TIMG - **Competitive set**: Backup software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Acronis Share of Search**: 5.4% - **TIMG Share of Search**: 51.7% ## Is Acronis or TIMG more popular in search? - In September 2026, TIMG had more branded searches than Acronis among backup software in New Zealand. TIMG had about 2,400 branded searches, while Acronis had 250. TIMG made up 51.7% of all backup software searches we track, and Acronis accounted for 5.4%. - TIMG was ahead of Acronis in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Acronis’ share of searches among backup software in New Zealand moved from 9.6% to 5.4%, and its estimated monthly branded searches moved from 460 to 250. - Across the 12 months ending September 2026, TIMG’s share of searches among backup software in New Zealand moved from 39.8% to 51.7%, and its estimated monthly branded searches moved from 1.9K to 2.4K. ## Top backup software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Acronis was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TIMG was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Acronis was listed before TIMG in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Backblaze | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IDrive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Acronis | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TIMG | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Veeam | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Datto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carbonite | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Druva | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about backup software - Asked ChatGPT "Which backup service should I use in New Zealand?": 1. Backblaze, 2. IDrive, 3. TIMG - Asked ChatGPT "What are the best backup services in New Zealand?": 1. Backblaze, 2. IDrive, 3. Acronis, 4. TIMG, 5. Veeam - Asked ChatGPT "What's the best backup service in New Zealand for file recovery?": 1. Backblaze, 2. IDrive, 3. Acronis - Searched Google, AI Overview "backup software": 1. Acronis, 2. IDrive, 3. Backblaze - Searched Google, AI Overview "cloud backup service": 1. IDrive, 2. Backblaze, 3. Acronis Not named in any answer: Datto, Carbonite and Druva. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand backup software in September 2026? - In September 2026, TIMG gained share of searches among backup software in New Zealand, from 47.4% to 51.7%. - In September 2026, Acronis rose from 6th to 5th among backup software in New Zealand. ## Month by month | Month | Acronis estimated searches | Acronis Share of Search | Acronis rank | TIMG estimated searches | TIMG Share of Search | TIMG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 460 | 9.6% | 5 | 1.9K | 39.8% | 1 | | Nov 2025 | 380 | 8.4% | 5 | 1.9K | 41.8% | 1 | | Dec 2025 | 260 | 7.1% | 5 | 1.6K | 43.5% | 1 | | Jan 2026 | 280 | 6.7% | 5 | 1.9K | 45.3% | 1 | | Feb 2026 | 240 | 6.9% | 5 | 1.6K | 46% | 1 | | Mar 2026 | 280 | 7% | 6 | 1.9K | 47.3% | 1 | | Apr 2026 | 240 | 6.9% | 6 | 1.6K | 45.8% | 1 | | May 2026 | 260 | 6.8% | 6 | 1.9K | 49.4% | 1 | | Jun 2026 | 250 | 5.8% | 6 | 1.9K | 43.8% | 1 | | Jul 2026 | 250 | 6.7% | 6 | 1.6K | 43% | 1 | | Aug 2026 | 200 | 5% | 6 | 1.9K | 47.4% | 1 | | Sep 2026 | 250 | 5.4% | 5 | 2.4K | 51.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Acronis’ and TIMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Acronis**: Measured on the search terms “acronis”, “acronis backup”, “acronis cloud backup”, “acronis data recovery” and “acronis image true”, summed into one figure. - **TIMG**: Measured on the search term “timg”. - [Acronis profile](/demand/nz/brands/acronis) - [TIMG profile](/demand/nz/brands/timg) - [All backup software in New Zealand](/demand/nz/categories/nz-backup-software): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Acronis or TIMG more popular in search? In September 2026, TIMG had more branded searches than Acronis among backup software in New Zealand. TIMG had about 2,400 branded searches, while Acronis had 250. TIMG made up 51.7% of all backup software searches we track, and Acronis accounted for 5.4%. ## Cite this page Brandwave. "Acronis vs TIMG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/acronis-vs-timg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/acronis-vs-timg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.