--- title: "Acronis vs Sophos Intercept X: Which is searched more in New Zealand?" description: "Is Acronis or Sophos Intercept X more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/acronis-vs-sophos-intercept-x" publisher: "Brandwave" --- # Acronis vs Sophos Intercept X: Which is searched more in New Zealand? Is Acronis or Sophos Intercept X more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Endpoint protection brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Acronis and Sophos Intercept X - **Competitive set**: Endpoint protection brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Acronis Share of Search**: 3.7% - **Sophos Intercept X Share of Search**: 0.16% ## Is Acronis or Sophos Intercept X more popular in search? - In September 2026, Acronis had more branded searches than Sophos Intercept X among endpoint protection brands in New Zealand. Acronis had about 230 branded searches, while Sophos Intercept X had 10. Acronis made up 3.7% of all endpoint protection brand searches we track, and Sophos Intercept X accounted for 0.16%. - Acronis was ahead of Sophos Intercept X in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Acronis’ share of searches among endpoint protection brands in New Zealand moved from 5.7% to 3.7%, and its estimated monthly branded searches moved from 430 to 230. - Across the 12 months ending September 2026, Sophos Intercept X’s share of searches among endpoint protection brands in New Zealand moved from 0.27% to 0.16%, and its estimated monthly branded searches moved from 20 to 10. ## Top endpoint protection brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sophos Intercept X was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Acronis was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sophos Intercept X was listed before Acronis in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Microsoft Defender for Business | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CrowdStrike | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos Intercept X | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Microsoft Defender for Endpoint | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ESET | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | SentinelOne | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Acronis | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Malwarebytes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fortinet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about endpoint protection brands - Asked ChatGPT "Which endpoint protection brand should I use in New Zealand?": 1. Microsoft Defender for Business, 2. CrowdStrike, 3. Sophos Intercept X, 4. SentinelOne, 5. Microsoft Defender for Endpoint - Asked ChatGPT "What are the best endpoint protection brands in New Zealand?": 1. Microsoft Defender for Endpoint, 2. CrowdStrike, 3. Sophos Intercept X, 4. ESET, 5. SentinelOne, 6. Microsoft Defender for Business - Asked ChatGPT "What's the best endpoint protection brand in New Zealand for a small business?": 1. Microsoft Defender for Business, 2. Sophos Intercept X, 3. Microsoft Defender for Endpoint - Searched Google, AI Overview "endpoint protection software": 1. CrowdStrike, 2. SentinelOne, 3. Microsoft Defender for Endpoint - Searched Google, AI Overview "best endpoint protection": 1. ESET, 2. Microsoft Defender for Business, 3. Acronis Not named in any answer: Malwarebytes and Fortinet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand endpoint protection brands in September 2026? - In September 2026, Acronis gained share of searches among endpoint protection brands in New Zealand, from 2.6% to 3.7%. - Estimated monthly branded searches for Sophos Intercept X in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Month by month | Month | Acronis estimated searches | Acronis Share of Search | Acronis rank | Sophos Intercept X estimated searches | Sophos Intercept X Share of Search | Sophos Intercept X rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 430 | 5.7% | 5 | 20 | 0.27% | 9 | | Nov 2025 | 350 | 5.3% | 5 | 40 | 0.6% | 8 | | Dec 2025 | 250 | 4.1% | 5 | 20 | 0.33% | 9 | | Jan 2026 | 250 | 4% | 5 | 20 | 0.32% | 9 | | Feb 2026 | 200 | 3.1% | 6 | 20 | 0.31% | 9 | | Mar 2026 | 260 | 3.4% | 6 | 20 | 0.26% | 9 | | Apr 2026 | 230 | 3.5% | 6 | 10 | 0.15% | 9 | | May 2026 | 230 | 3.1% | 6 | 20 | 0.27% | 9 | | Jun 2026 | 230 | 2.8% | 6 | 10 | 0.12% | 9 | | Jul 2026 | 230 | 3.1% | 5 | 10 | 0.14% | 9 | | Aug 2026 | 180 | 2.6% | 6 | 10 | 0.15% | 9 | | Sep 2026 | 230 | 3.7% | 6 | 10 | 0.16% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Acronis’ and Sophos Intercept X’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Acronis**: Measured on the search terms “acronis” and “acronis image true”, summed into one figure. - **Sophos Intercept X**: Measured on the search term “sophos intercept x”. - [Acronis profile](/demand/nz/brands/acronis) - [Sophos Intercept X profile](/demand/nz/brands/sophos-intercept-x) - [All endpoint protection brands in New Zealand](/demand/nz/categories/nz-endpoint-protection-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Acronis or Sophos Intercept X more popular in search? In September 2026, Acronis had more branded searches than Sophos Intercept X among endpoint protection brands in New Zealand. Acronis had about 230 branded searches, while Sophos Intercept X had 10. Acronis made up 3.7% of all endpoint protection brand searches we track, and Sophos Intercept X accounted for 0.16%. ## Cite this page Brandwave. "Acronis vs Sophos Intercept X: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/acronis-vs-sophos-intercept-x This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/acronis-vs-sophos-intercept-x. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.