---
title: "ACG vs St Cuthbert's College: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, ACG or St Cuthbert's College? Compare estimated monthly branded-search demand and Share of Search inside the Private and independent schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/acg-vs-st-cuthberts-college"
publisher: "Brandwave"
---

# ACG vs St Cuthbert's College: Which is more popular by branded search in New Zealand?

Which is more popular in search, ACG or St Cuthbert's College? Compare estimated monthly branded-search demand and Share of Search inside the Private and independent schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ACG and St Cuthbert's College
- **Competitive set**: Private and independent schools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **ACG Share of Search**: 41.8%
- **St Cuthbert's College Share of Search**: 3.9%

## Which is more popular in search, ACG or St Cuthbert's College?

- In August 2026, ACG had more branded searches than St Cuthbert's College among private and independent schools in New Zealand. ACG was estimated to have 20.5K branded searches compared to St Cuthbert's College’s 1.9K, and held a 41.8% Share of Search versus St Cuthbert's College’s 3.9%.
- ACG was ahead of St Cuthbert's College in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand moved from 44.8% to 41.8%, and its estimated monthly branded searches moved from 17.2K to 20.5K.
- Across the 11 months ending August 2026, St Cuthbert's College’s estimated Share of Search among private and independent schools in New Zealand moved from 5% to 3.9%, and its estimated monthly branded searches held steady at 1.9K.

## How did search popularity change for New Zealand private and independent schools in August 2026?

- In August 2026, ACG lost estimated Share of Search among private and independent schools in New Zealand, from 46% to 41.8%.
- In August 2026, St Cuthbert's College lost estimated Share of Search among private and independent schools in New Zealand, from 6% to 3.9%.

## Month by month

| Month | ACG estimated searches | ACG Share of Search | ACG rank | St Cuthbert's College estimated searches | St Cuthbert's College Share of Search | St Cuthbert's College rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 17.2K | 44.8% | 2 | 1.9K | 5% | 3 |
| Nov 2025 | 14.6K | 40.9% | 2 | 1.9K | 5.3% | 3 |
| Dec 2025 | 8K | 42.5% | 2 | 1.3K | 6.9% | 3 |
| Jan 2026 | 14.5K | 48.4% | 1 | 1.9K | 6.4% | 3 |
| Feb 2026 | 20.6K | 41.5% | 2 | 2.4K | 4.8% | 3 |
| Mar 2026 | 21.1K | 41.7% | 2 | 2.9K | 5.7% | 3 |
| Apr 2026 | 14.4K | 45% | 2 | 1.9K | 5.9% | 3 |
| May 2026 | 17.8K | 36.8% | 2 | 2.9K | 6% | 3 |
| Jun 2026 | 17.2K | 36.2% | 2 | 3.6K | 7.6% | 3 |
| Jul 2026 | 12.3K | 46% | 2 | 1.6K | 6% | 3 |
| Aug 2026 | 20.5K | 41.8% | 2 | 1.9K | 3.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ACG’s and St Cuthbert's College’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ACG**: Measured on the search terms “acg parnell”, “acg schools” and “acg sunderland”, summed into one figure.
- **St Cuthbert's College**: Measured on the search term “st cuthberts”.

- [ACG profile](/demand/nz/brands/acg)
- [St Cuthbert's College profile](/demand/nz/brands/st-cuthberts-college)
- [All private and independent schools in New Zealand](/demand/nz/categories/nz-private-schools): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ACG or St Cuthbert's College?

In August 2026, ACG had more branded searches than St Cuthbert's College among private and independent schools in New Zealand. ACG was estimated to have 20.5K branded searches compared to St Cuthbert's College’s 1.9K, and held a 41.8% Share of Search versus St Cuthbert's College’s 3.9%.

## Cite this page

Brandwave. "ACG vs St Cuthbert's College: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/acg-vs-st-cuthberts-college

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/acg-vs-st-cuthberts-college. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
