--- title: "ACG vs Saint Kentigern: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ACG or Saint Kentigern? Compare estimated monthly branded-search demand and Share of Search inside the Private and independent schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/acg-vs-saint-kentigern" publisher: "Brandwave" --- # ACG vs Saint Kentigern: Which is more popular by branded search in New Zealand? Which is more popular in search, ACG or Saint Kentigern? Compare estimated monthly branded-search demand and Share of Search inside the Private and independent schools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ACG and Saint Kentigern - **Competitive set**: Private and independent schools - **Market**: New Zealand - **Month measured**: Aug 2026 - **ACG Share of Search**: 41.8% - **Saint Kentigern Share of Search**: 54.3% ## Which is more popular in search, ACG or Saint Kentigern? - In August 2026, Saint Kentigern had more branded searches than ACG among private and independent schools in New Zealand. Saint Kentigern was estimated to have 26.6K branded searches compared to ACG’s 20.5K, and held a 54.3% Share of Search versus ACG’s 41.8%. - The lead changed hands 2 times in the 11 months ending August 2026: ACG took it in January 2026, Saint Kentigern took it in February 2026. - Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand moved from 44.8% to 41.8%, and its estimated monthly branded searches moved from 17.2K to 20.5K. - Across the 11 months ending August 2026, Saint Kentigern’s estimated Share of Search among private and independent schools in New Zealand moved from 50.2% to 54.3%, and its estimated monthly branded searches moved from 19.2K to 26.6K. ## How did search popularity change for New Zealand private and independent schools in August 2026? - In August 2026, Saint Kentigern gained estimated Share of Search among private and independent schools in New Zealand, from 48% to 54.3%. - In August 2026, ACG lost estimated Share of Search among private and independent schools in New Zealand, from 46% to 41.8%. ## Month by month | Month | ACG estimated searches | ACG Share of Search | ACG rank | Saint Kentigern estimated searches | Saint Kentigern Share of Search | Saint Kentigern rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.2K | 44.8% | 2 | 19.2K | 50.2% | 1 | | Nov 2025 | 14.6K | 40.9% | 2 | 19.2K | 53.8% | 1 | | Dec 2025 | 8K | 42.5% | 2 | 9.5K | 50.6% | 1 | | Jan 2026 | 14.5K | 48.4% | 1 | 13.5K | 45.2% | 2 | | Feb 2026 | 20.6K | 41.5% | 2 | 26.6K | 53.7% | 1 | | Mar 2026 | 21.1K | 41.7% | 2 | 26.6K | 52.6% | 1 | | Apr 2026 | 14.4K | 45% | 2 | 15.7K | 49.1% | 1 | | May 2026 | 17.8K | 36.8% | 2 | 27.6K | 57.2% | 1 | | Jun 2026 | 17.2K | 36.2% | 2 | 26.6K | 56.2% | 1 | | Jul 2026 | 12.3K | 46% | 2 | 12.8K | 48% | 1 | | Aug 2026 | 20.5K | 41.8% | 2 | 26.6K | 54.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ACG’s and Saint Kentigern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ACG**: Measured on the search terms “acg parnell”, “acg schools” and “acg sunderland”, summed into one figure. - **Saint Kentigern**: Measured on the search terms “saint kentigern”, “saint kentigern near me”, “saint kentigern new zealand”, “saint kentigern nz”, “saintkentigern” and “saintkentigern com”, summed into one figure. - [ACG profile](/demand/nz/brands/acg) - [Saint Kentigern profile](/demand/nz/brands/saint-kentigern) - [All private and independent schools in New Zealand](/demand/nz/categories/nz-private-schools): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ACG or Saint Kentigern? In August 2026, Saint Kentigern had more branded searches than ACG among private and independent schools in New Zealand. Saint Kentigern was estimated to have 26.6K branded searches compared to ACG’s 20.5K, and held a 54.3% Share of Search versus ACG’s 41.8%. ## Cite this page Brandwave. "ACG vs Saint Kentigern: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/acg-vs-saint-kentigern This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/acg-vs-saint-kentigern. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.