---
title: "Ace Payroll vs Deputy: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ace Payroll or Deputy? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ace-payroll-vs-deputy"
publisher: "Brandwave"
---

# Ace Payroll vs Deputy: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ace Payroll or Deputy? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ace Payroll and Deputy
- **Competitive set**: payroll and rostering software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ace Payroll Share of Search**: 0.36%
- **Deputy Share of Search**: 0.31%

## Which is more popular in search, Ace Payroll or Deputy?

- In August 2026, Ace Payroll had more branded searches than Deputy among payroll and rostering software in New Zealand. Ace Payroll was estimated to have 260 branded searches compared to Deputy’s 220, and held a 0.36% Share of Search versus Deputy’s 0.31%.
- The lead changed hands 3 times in the 11 months ending August 2026: Ace Payroll took it in November 2025, Deputy took it in January 2026, Ace Payroll took it in August 2026.
- Across the 11 months ending August 2026, Ace Payroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.48% to 0.36%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 11 months ending August 2026, Deputy’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 460 to 220.

## How did search popularity change for New Zealand payroll and rostering software in August 2026?

- In August 2026, Ace Payroll rose from 9th to 8th among payroll and rostering software in New Zealand.
- In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.

## Month by month

| Month | Ace Payroll estimated searches | Ace Payroll Share of Search | Ace Payroll rank | Deputy estimated searches | Deputy Share of Search | Deputy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 0.48% | 8 | 460 | 0.57% | 7 |
| Nov 2025 | 330 | 0.4% | 8 | 310 | 0.37% | 9 |
| Dec 2025 | 260 | 0.35% | 8 | 220 | 0.29% | 9 |
| Jan 2026 | 270 | 0.39% | 9 | 320 | 0.47% | 7 |
| Feb 2026 | 260 | 0.38% | 9 | 330 | 0.48% | 7 |
| Mar 2026 | 440 | 0.55% | 9 | 520 | 0.65% | 7 |
| Apr 2026 | 300 | 0.42% | 9 | 310 | 0.44% | 8 |
| May 2026 | 250 | 0.35% | 9 | 290 | 0.41% | 7 |
| Jun 2026 | 210 | 0.26% | 9 | 310 | 0.39% | 7 |
| Jul 2026 | 210 | 0.29% | 9 | 220 | 0.31% | 8 |
| Aug 2026 | 260 | 0.36% | 8 | 220 | 0.31% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ace Payroll’s and Deputy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ace Payroll**: Measured on the search terms “Ace Payroll”, “ace payroll myob”, “ace payroll nz” and “MYOB Ace Payroll”, summed into one figure.
- **Deputy**: Measured on the search terms “deputy app”, “deputy nz”, “deputy payroll”, “deputy pricing”, “deputy roster”, “deputy rostering”, “deputy rostering app”, “deputy scheduling” and “deputy software”, summed into one figure.

- [Ace Payroll profile](/demand/nz/brands/ace-payroll)
- [Deputy profile](/demand/nz/brands/deputy)
- [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ace Payroll or Deputy?

In August 2026, Ace Payroll had more branded searches than Deputy among payroll and rostering software in New Zealand. Ace Payroll was estimated to have 260 branded searches compared to Deputy’s 220, and held a 0.36% Share of Search versus Deputy’s 0.31%.

## Cite this page

Brandwave. "Ace Payroll vs Deputy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ace-payroll-vs-deputy

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ace-payroll-vs-deputy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.