--- title: "Accor vs Hilton: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Accor or Hilton? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/accor-vs-hilton" publisher: "Brandwave" --- # Accor vs Hilton: Which is more popular by branded search in New Zealand? Which is more popular in search, Accor or Hilton? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Accor and Hilton - **Competitive set**: Hotel chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Accor Share of Search**: 9% - **Hilton Share of Search**: 20.4% ## Which is more popular in search, Accor or Hilton? - In August 2026, Hilton had more branded searches than Accor among hotel chains in New Zealand. Hilton was estimated to have 19.3K branded searches compared to Accor’s 8.5K, and held a 20.4% Share of Search versus Accor’s 9%. - Hilton was ahead of Accor in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Accor’s estimated Share of Search among hotel chains in New Zealand moved from 8.3% to 9%, and its estimated monthly branded searches moved from 8K to 8.5K. - Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand moved from 22.7% to 20.4%, and its estimated monthly branded searches moved from 22K to 19.3K. ## How did search popularity change for New Zealand hotel chains in August 2026? - In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%. - In August 2026, Accor lost estimated Share of Search among hotel chains in New Zealand, from 9.5% to 9%. ## Month by month | Month | Accor estimated searches | Accor Share of Search | Accor rank | Hilton estimated searches | Hilton Share of Search | Hilton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8K | 8.3% | 4 | 22K | 22.7% | 2 | | Nov 2025 | 7.7K | 7.2% | 4 | 25.3K | 23.6% | 2 | | Dec 2025 | 7.3K | 7% | 5 | 21.6K | 20.9% | 3 | | Jan 2026 | 9K | 8% | 4 | 23.9K | 21.2% | 3 | | Feb 2026 | 8.6K | 8.1% | 4 | 21.3K | 20.2% | 3 | | Mar 2026 | 7.6K | 7.4% | 4 | 21.9K | 21.2% | 3 | | Apr 2026 | 7.4K | 7.8% | 5 | 22.2K | 23.5% | 2 | | May 2026 | 8.9K | 9.2% | 4 | 23.6K | 24.4% | 2 | | Jun 2026 | 9.5K | 10.7% | 4 | 20.3K | 23% | 2 | | Jul 2026 | 9.3K | 9.5% | 4 | 19.2K | 19.6% | 3 | | Aug 2026 | 8.5K | 9% | 4 | 19.3K | 20.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Accor’s and Hilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Accor**: Measured on the search terms “accor auckland”, “accor group hotels”, “accor hotel”, “accor hotel booking”, “accor hotel club”, “accor hotel member”, “accor hotel s”, “accor hotels app”, “accor hotels near me”, “accor nz”, “all accor”, “all accor com”, “all accor hotels”, “all accor member”, “all accor plus”, “breakfree on cashel an accor hotel”, “hotel near accor stadium” and “novotel accor hotels”, summed into one figure. - **Hilton**: Measured on the search terms “beverly hilton hotel”, “hilton auckland”, “hilton brand hotels”, “hilton honors hotels”, “hilton hotel”, “hilton hotel spa”, “hilton nz”, “hilton queenstown”, “hilton tokyo hotel”, “hotel doubletree by hilton”, “hotel hilton bali”, “hotel hilton garden inn”, “parc 55 san francisco a hilton hotel”, “paris hilton hotel” and “the hilton hotel”, summed into one figure. - [Accor profile](/demand/nz/brands/accor) - [Hilton profile](/demand/nz/brands/hilton) - [All hotel chains in New Zealand](/demand/nz/categories/nz-hotel-chains): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Accor or Hilton? In August 2026, Hilton had more branded searches than Accor among hotel chains in New Zealand. Hilton was estimated to have 19.3K branded searches compared to Accor’s 8.5K, and held a 20.4% Share of Search versus Accor’s 9%. ## Cite this page Brandwave. "Accor vs Hilton: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/accor-vs-hilton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/accor-vs-hilton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.