--- title: "Accenture vs McKinsey & Company: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Accenture or McKinsey & Company? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/accenture-vs-mckinsey-and-company" publisher: "Brandwave" --- # Accenture vs McKinsey & Company: Which is more popular by branded search in New Zealand? Which is more popular in search, Accenture or McKinsey & Company? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Accenture and McKinsey & Company - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Accenture Share of Search**: 45.1% - **McKinsey & Company Share of Search**: 20.2% ## Which is more popular in search, Accenture or McKinsey & Company? - In August 2026, Accenture had more branded searches than McKinsey & Company among management consultancies in New Zealand. Accenture was estimated to have 3.1K branded searches compared to McKinsey & Company’s 1.4K, and held a 45.1% Share of Search versus McKinsey & Company’s 20.2%. - Accenture was ahead of McKinsey & Company in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consultancies in New Zealand moved from 46.8% to 45.1%, and its estimated monthly branded searches moved from 3.6K to 3.1K. - Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consultancies in New Zealand moved from 18.6% to 20.2%, and its estimated monthly branded searches held steady at 1.4K. ## How did search popularity change for New Zealand management consultancies in August 2026? - In August 2026, McKinsey & Company gained estimated Share of Search among management consultancies in New Zealand, from 17% to 20.2%. - In August 2026, Accenture lost estimated Share of Search among management consultancies in New Zealand, from 51.1% to 45.1%. ## Month by month | Month | Accenture estimated searches | Accenture Share of Search | Accenture rank | McKinsey & Company estimated searches | McKinsey & Company Share of Search | McKinsey & Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 46.8% | 1 | 1.4K | 18.6% | 3 | | Nov 2025 | 3K | 46.6% | 1 | 1.1K | 17.7% | 3 | | Dec 2025 | 2K | 43.3% | 1 | 910 | 19.6% | 3 | | Jan 2026 | 2.5K | 40.2% | 1 | 1.2K | 20.3% | 3 | | Feb 2026 | 3K | 41.3% | 1 | 1.3K | 17.6% | 3 | | Mar 2026 | 3.6K | 42.5% | 1 | 2K | 23.5% | 2 | | Apr 2026 | 2.9K | 43.8% | 1 | 1.2K | 17.6% | 3 | | May 2026 | 2.5K | 37.9% | 1 | 1.3K | 20.7% | 3 | | Jun 2026 | 3K | 43.6% | 1 | 1.3K | 19.5% | 3 | | Jul 2026 | 3.1K | 51.1% | 1 | 1K | 17% | 3 | | Aug 2026 | 3.1K | 45.1% | 1 | 1.4K | 20.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Accenture’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Accenture**: Measured on the search terms “accenture”, “accenture acn”, “accenture com”, “accenture consultancy”, “accenture near me”, “accenture new zealand”, “accenture nz” and “accenture strategy”, summed into one figure. - **McKinsey & Company**: Measured on the search terms “7 mckinsey”, “mckinsey”, “mckinsey & company consultancy”, “mckinsey & company near me”, “mckinsey & company nz”, “mckinsey 7s”, “mckinsey com”, “mckinsey consultant” and “mckinsey firm”, summed into one figure. - [Accenture profile](/demand/nz/brands/accenture) - [McKinsey & Company profile](/demand/nz/brands/mckinsey-and-company) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Accenture or McKinsey & Company? In August 2026, Accenture had more branded searches than McKinsey & Company among management consultancies in New Zealand. Accenture was estimated to have 3.1K branded searches compared to McKinsey & Company’s 1.4K, and held a 45.1% Share of Search versus McKinsey & Company’s 20.2%. ## Cite this page Brandwave. "Accenture vs McKinsey & Company: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/accenture-vs-mckinsey-and-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/accenture-vs-mckinsey-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.