--- title: "Accenture vs BCG: Which is searched more in New Zealand?" description: "Is Accenture or BCG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/accenture-vs-bcg" publisher: "Brandwave" --- # Accenture vs BCG: Which is searched more in New Zealand? Is Accenture or BCG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Accenture and BCG - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Accenture Share of Search**: 29.3% - **BCG Share of Search**: 20.4% ## Is Accenture or BCG more popular in search? - In September 2026, Accenture had more branded searches than BCG among management consultancies in New Zealand. Accenture had about 2,040 branded searches, while BCG had 1,420. Accenture made up 29.3% of all management consultancy searches we track, and BCG accounted for 20.4%. - Accenture was ahead of BCG in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Accenture’s share of searches among management consultancies in New Zealand moved from 38.6% to 29.3%, and its estimated monthly branded searches moved from 3K to 2K. - Across the 12 months ending September 2026, BCG’s share of searches among management consultancies in New Zealand moved from 16.6% to 20.4%, and its estimated monthly branded searches moved from 1.3K to 1.4K. ## Top management consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Accenture and BCG were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Deloitte | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MartinJenkins | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | L.E.K. Consulting | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BCG | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bain & Company | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tenzing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Accenture | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Sapere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about management consultancies - Asked ChatGPT "Which management consultancy should I hire in New Zealand?": 1. Deloitte, 2. McKinsey & Company - Asked ChatGPT "What are the best management consultancies in New Zealand?": 1. McKinsey & Company, 2. BCG, 3. L.E.K. Consulting, 4. Deloitte, 5. Accenture, 6. Tenzing, 7. MartinJenkins - Asked ChatGPT "What's the best management consultancy in New Zealand for strategic advice?": 1. McKinsey & Company, 2. L.E.K. Consulting, 3. Deloitte, 4. MartinJenkins, 5. Tenzing - Searched Google, AI Overview "business consultants nz": named none of the brands we track - Searched Google, AI Overview "management consulting nz": 1. MartinJenkins, 2. Bain & Company Not named in any answer: Sapere. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand management consultancies in September 2026? - In September 2026, BCG overtook McKinsey & Company to rank 2nd among management consultancies in New Zealand, with 20.4% of the searches. - In September 2026, Accenture lost share of searches among management consultancies in New Zealand, from 34.8% to 29.3%. ## Month by month | Month | Accenture estimated searches | Accenture Share of Search | Accenture rank | BCG estimated searches | BCG Share of Search | BCG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 38.6% | 1 | 1.3K | 16.6% | 3 | | Nov 2025 | 2.5K | 36.5% | 1 | 1.2K | 17.9% | 2 | | Dec 2025 | 1.7K | 33.1% | 1 | 930 | 18.3% | 2 | | Jan 2026 | 2K | 31.1% | 1 | 1.3K | 20% | 2 | | Feb 2026 | 2.5K | 32.9% | 1 | 1.6K | 21.4% | 2 | | Mar 2026 | 3K | 33.3% | 1 | 1.4K | 15.7% | 3 | | Apr 2026 | 2.5K | 35.8% | 1 | 1.4K | 19.3% | 2 | | May 2026 | 2K | 29% | 1 | 1.5K | 22.2% | 2 | | Jun 2026 | 2.6K | 35.8% | 1 | 1.2K | 17.1% | 3 | | Jul 2026 | 2.6K | 39.1% | 1 | 1K | 15.2% | 2 | | Aug 2026 | 2.6K | 34.8% | 1 | 1.3K | 17.2% | 3 | | Sep 2026 | 2K | 29.3% | 1 | 1.4K | 20.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Accenture’s and BCG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Accenture**: Measured on the search terms “accenture”, “accenture acn”, “accenture consultancy” and “accenture strategy”, summed into one figure. - **BCG**: Measured on the search terms “bcg”, “bcg consulting”, “bcg consulting group” and “boston consulting group strategy”, summed into one figure. - [Accenture profile](/demand/nz/brands/accenture) - [BCG profile](/demand/nz/brands/bcg) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Accenture or BCG more popular in search? In September 2026, Accenture had more branded searches than BCG among management consultancies in New Zealand. Accenture had about 2,040 branded searches, while BCG had 1,420. Accenture made up 29.3% of all management consultancy searches we track, and BCG accounted for 20.4%. ## Cite this page Brandwave. "Accenture vs BCG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/accenture-vs-bcg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/accenture-vs-bcg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.